Apple/U2 follow-up: blurring the meaning of ownership

Four days after our initial coverage of Apple’s forced distribution of U2’s new album, the controversy continues to swirl. A good deal of media punditry has concluded that the marketing gambit, in which Apple put the band’s new album, Songs of Innocence, into the music collections across the iOS mobile landscape, was an outright failure. But 33-million people listened to the album, making the experiment a large success. Continue Reading