iHeartMedia today announced the launch of a private programmatic marketplace for digital radio in the company’s iHeartRadio service. iHeart says this is the first programmatic platform of its kind in the U.S. The platform is powered by ad-tech company AdsWizz. Continue Reading
SoundCloud Go received a French rollout this week, bringing the subscription tier to a new European market. The debut also brings ad-supported listening to that nation. SoundCloud’s advertising monetization is being exclusively managed by AdsWizz. Continue Reading
AdsWizz has a new programmatic deal with Varick Media Management. Under this partnership, AdsWizz will be supplying an audio-centric solution for efficient digital audio inventory buying. It will also provide new ad formats and targeted access to premium publishers. Continue Reading
Ad-tech company AdsWizz has announced the expansion of its AdWave, its digital audio marketplace platform, to Canada. Key to this expansion is a partnership with Media Sales Lab, an ad-sales firm. Also participating is streaming tech company leanStream. Continue Reading
This morning brings an announcement from programmatic tech company Xaxis that it has launched Xaxis Radio in the Asia-Pacific region. Xaxis is partnering with both Triton Digital and AdsWizz in the venture. Continue Reading
Ad-tech company AdsWizz announced today that it has named Gary Goodman as President for Europe. Goodman joins AdsWizz from iVenture, where he served as CEO. Before that he was founder and CEO of MediaEquals, a media trading platform. Continue Reading
Podcasting metrics represent a problem for creators and distributors, who complain of not having comprehensive usage metrics. AdsWizz announced today the launch of AudioMetrix for Podcasts and OnDemand, a podcast and on-demand audio analytics product. Continue Reading
Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading
Ad-tech company AdsWizz announced a partnership with data management platform (DMP) Lotame. Lotame’s audience segmenting datasets will be bundled into the AdsWizz advertising platform, called AdWave. Continue Reading
Ad-tech company AdsWizz announced the hire of Paul Brown as VP, European Solutions. Brown leaves Bauer Media, one of the U.K.’s largest radio groups, where he was Digital Development Director. He joined Bauer as part of the acquisition of Absolute Radio in 2013. Continue Reading
Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading
Clear Channel’s iHeartRadio is partnering with ad-tech provider AdsWizz to create “unique and integrated digital advertising capabilities,” it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content — over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform. Continue Reading