AdsWizz enters programmatic partnership with Varick

adswizz logo canvasAdsWizz has a new programmatic deal with Varick Media Management. Under this partnership, AdsWizz will be supplying an audio-centric solution for efficient digital audio inventory buying. It will also provide new ad formats and targeted access to premium publishers.

Varick is a programmatic advertising company. Its Alveo software is a platform for marketers that combines buying tech with data science and transparency into campaign performance and optimization.

“There has been a lack of fully automated, programmatic software options in the industry, which has limited digital audio buying and made it time consuming,” said Jim Caruso, Varick‚Äôs senior vice president of product strategy. “Our integration with AdsWizz will now allow us to programmatically transact digital audio buying for our clients in an easy and effective way.”

Anna Washenko