AdsWizz announces today an integration with NextRegie, the advertising agency of NextRadioTV in France, to sell digital audio ad inventory programmatically. NextRadioTV owns and operates radio and TV stations. The thrust of this deal is to market podcast ads programmatically. Continue Reading
Podcasting and audio company Acast has expanded its partnership with AdsWizz, with plans to use its AudioServe technology to power audio ad campaign management and optimization. Acast has been using AdsWizz’s AudioMax service to enable programmatic buying for its advertisers since last July. Continue Reading
Digital audio ad company AdsWizz has entered a partnership with Lagardère Publicité, a major media sales house in France. Under the terms of their agreement, Lagardère has chosen AdsWizz to provide advertising solutions for its podcast inventory, taking advantage of several of AdsWizz’s services. Continue Reading
Diversified Canadian media company Rogers announced its commitment to programmatic audio advertising, and has selected AdsWizz to provide technology for ad insertion, ad serving, and yield optimization. Continue Reading
AdsWizz announced that the first campaign using its Shake Me audio ad format has successfully run. Shake Me is a new digital audio ad format technology designed to encourage mobile listeners to take action without needing to look at the phone. They do so by shaking the phone, or tapping it. Continue Reading
AdsWizz announced that it has been chosen as the audio partner for all direct and programmatic sales for the web radio and podcasts of media sales house Mediamond. The Italy-based business will use AdsWizz’s audio ad-tech products for serving advertisements, connecting and managing programmatic demand sources, and analytics. Continue Reading
The Australian Radio Network announced that it would adopt AdsWizz technology on iHeartRadio, to offer programmatic buying to its advertisers. The broadcaster is calling it “one-to-one targeted audio advertising.” Continue Reading
Ad-tech company AdsWizz is now in the Alexa development business, partnering with iHeartMedia on the publishing side, and ad agencies Assembly, Mediavest|Spark, and Mindshare. Alexa is the voice-controlled home assistant platform developed by Amazon and embodied in the Echo, Dot, and Look devices. Skills involve interactive listening and voice-activated responses to advertisements. Continue Reading
In an interesting multiple partnership, AdsWizz has hooked up with ad-tech company Frequency to launch a campaign for Terra’s Kitchen on Spotify. Distinguishing this effort are the concepts of “personalized creative” and “dynamic creative.” Continue Reading
Ad-tech specialist AdsWizz has entered into a global partnership with Publicis Groupe, a French multinational advertising and public relations firm. Under this deal, AdsWizz’ AudioMatic demand side platform and AdWave will enable programmatic buying of digital audio advertising inventory for all of Publicis’ agencies and buyers. Continue Reading
Multimedia how-to publisher and podcast network HowStuffWorks is announcing today that it has selected AdsWizz to bring dynamic advertising to the HowStuffWorks podcast library and future releases. This partnership promises to double the advertising inventory in HowStuffWorks audio shows, while bringing more value to advertisers. The agreement touches on a crossroad where the podcast advertising business is poised. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading