Acast expands AdsWizz partnership for audio ad tech

Podcasting and audio company Acast has expanded its partnership with AdsWizz, with plans to use its AudioServe technology to power audio ad campaign management and optimization. Acast has been using AdsWizz’s AudioMax service to enable programmatic buying for its advertisers since last July. Using AudioServe as well will allow Acast to take a holistic approach to managing programmatic and direct sales capabilities.

AudioServe from AdsWizz offers advanced demographic and audio-centric targeting capabilities, plus enhanced inventory forecasting and interactive ad formats for campaigns.

“AdsWizz is a great partner,” Acast CEO Ross Adams said. “With their advanced ad serving suite, we can offer a more robust solution for our advertisers, as well as our podcasters, while providing a targeted, more relevant listening experience for our users.”

“We’re thrilled that Acast, a market leader, has chosen to use our ad serving solution to power monetization for their platform,” AdsWizz CEO Alexis van de Wyer added. “We are at the early stages of a rapidly growing podcast market, and are excited that our technology is powering such an innovative solution, benefitting Acast’s advertisers and content creators alike.”

Anna Washenko