Ad-tech company AdsWizz is now in the Alexa development business, partnering with iHeartMedia on the publishing side, and ad agencies Assembly, Mediavest|Spark, and Mindshare. Alexa is the voice-controlled home assistant platform developed by Amazon and embodied in the Echo, Dot, and Look devices. Skills involve interactive listening and voice-activated responses to advertisements. Continue Reading
In an interesting multiple partnership, AdsWizz has hooked up with ad-tech company Frequency to launch a campaign for Terra’s Kitchen on Spotify. Distinguishing this effort are the concepts of “personalized creative” and “dynamic creative.” Continue Reading
Ad-tech specialist AdsWizz has entered into a global partnership with Publicis Groupe, a French multinational advertising and public relations firm. Under this deal, AdsWizz’ AudioMatic demand side platform and AdWave will enable programmatic buying of digital audio advertising inventory for all of Publicis’ agencies and buyers. Continue Reading
Multimedia how-to publisher and podcast network HowStuffWorks is announcing today that it has selected AdsWizz to bring dynamic advertising to the HowStuffWorks podcast library and future releases. This partnership promises to double the advertising inventory in HowStuffWorks audio shows, while bringing more value to advertisers. The agreement touches on a crossroad where the podcast advertising business is poised. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading
iHeartMedia today announced the launch of a private programmatic marketplace for digital radio in the company’s iHeartRadio service. iHeart says this is the first programmatic platform of its kind in the U.S. The platform is powered by ad-tech company AdsWizz. Continue Reading
SoundCloud Go received a French rollout this week, bringing the subscription tier to a new European market. The debut also brings ad-supported listening to that nation. SoundCloud’s advertising monetization is being exclusively managed by AdsWizz. Continue Reading
AdsWizz has a new programmatic deal with Varick Media Management. Under this partnership, AdsWizz will be supplying an audio-centric solution for efficient digital audio inventory buying. It will also provide new ad formats and targeted access to premium publishers. Continue Reading
Ad-tech company AdsWizz has announced the expansion of its AdWave, its digital audio marketplace platform, to Canada. Key to this expansion is a partnership with Media Sales Lab, an ad-sales firm. Also participating is streaming tech company leanStream. Continue Reading
This morning brings an announcement from programmatic tech company Xaxis that it has launched Xaxis Radio in the Asia-Pacific region. Xaxis is partnering with both Triton Digital and AdsWizz in the venture. Continue Reading
Ad-tech company AdsWizz announced today that it has named Gary Goodman as President for Europe. Goodman joins AdsWizz from iVenture, where he served as CEO. Before that he was founder and CEO of MediaEquals, a media trading platform. Continue Reading
Podcasting metrics represent a problem for creators and distributors, who complain of not having comprehensive usage metrics. AdsWizz announced today the launch of AudioMetrix for Podcasts and OnDemand, a podcast and on-demand audio analytics product. Continue Reading