Spotify has two updates to its leadership ranks today. First, Zuzanna Gierlinska is the new head of programmatic for Europe. A 17-year veteran, she brings experience from work at Oracle, BlueKai, and Microsoft Advertising. The other personnel news is that Tom Calderone has departed the company. Continue Reading
The Australian Radio Network announced that it would adopt AdsWizz technology on iHeartRadio, to offer programmatic buying to its advertisers. The broadcaster is calling it “one-to-one targeted audio advertising.” Continue Reading
A month after Pandora turned a corner with a new CEO, new board members, and new minority owner, the company released Q2 earnings. During the webcast investor call interim Chief Executive Naveen Chopra went through the basic financial metrics and took questions from investors. Click through for key points in the Q&A. Continue Reading
TargetSpot has announced a partnership with AppNexus, an independent advertising technology company for real-time sale of digital advertising. This arrangement will see AppNexus advertising partners able to programmatically buy targeted digital audio ads from TargetSpot’s inventory. Continue Reading
Digital voice-activated advertising platform Instreamatic.ai announced its formal launch this week. The service now offers programmatic buying for voice-activated ads that would run on smart home speaker systems and related technology. The technology seems designed around the types of interactions smart speaker owners would have. Continue Reading
This week, Spotify announced that it is now testing open exchanges for real-time buying for its audio inventory. The streaming company will be working with select SSP and DSP partners for this latest effort in programmatic advertising. Continue Reading
The Interactive Advertising Bureau (IAB) has released a dense, highly-informed and descriptive whitepaper about programmatic advertising — which also suggests abandoning the term “programmatic” and replacing it with “automation.” There is also a great infographic. Continue Reading
One day after Cumulus-owned Westwood One announced it was bringing Cumulus radio station commercial inventory into the programmatic era via Katz Expressway, Katz unleashed another press announcement outlining the scope of its programmatic radio market. Continue Reading
Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading
Jovem Pan, the largest radio network in Brazil with 142 stations, has allied with Audio.ad, the audio advertising company serving Hispanic market in the Americas, to put its digital audio inventory in Audio.Ad’s automated platform. The partnership gives Jovem Pan advertisers access to Tail.digital, an audience data and segmenting platform. Continue Reading
Varick Media sent an announcement today that it has expanded its relationship with Triton Digital, using Triton’s a2x programmatic marketplace in Canada. Continue Reading
In a panel discussion moderated by Les Hollander, Global Head of Audio Monetization at Spotify, data and programmatic advertising were in focus. The panelists represented four key firms across the programmatic value chain. Continue Reading