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During Entercom’s earnings call yesterday, CEO David Field responded to analyst questions about programmatic advertising. The topic did not arise during Entercom’s prepared statements; it was investors on the Entercom call who led the conversation toward programmatic. Continue Reading
In a quarterly earnings call, Radio One executives Alfred Liggins (CEO) and Peter Thompson (CFO) answered analysts’ questions about digital audio and programmatic advertising. The discussion highlited the increasing importance of digital ad-selling to radio investors. Continue Reading
This week’s earnings report from iHeartMedia encompassed financial results and strategic updates ranging across the many dimensions of a media conglomerate. Within that scope, Richard Bressler (President, COO, and CFO) landed on topics of particular pertinence to online audio. Continue Reading
Advertising software company WideOrbit announced an agreement with Spanish Broadcasting System (SBS), to make SBS’s digital ad inventory available to marketers on WideOrbit’s programmatic platform, WO Programmatic – Digital. Continue Reading
In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading
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THIS WEEK: Streaming surpasses CD sales in 2014 RIAA report; iTunes Radio goes to programmatic sales; Rdio’s new social features; Rhapsody plays on Twitter; BBC seeks to reinvent radio. Continue Reading
Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading
Jelli, the cloud-based programmatic ad service for broadcasters, announced a new version of its RadioDash platform, providing a campaign data dashboard to radio station clients. We spoke to CEO Mike Dougherty. Continue Reading
What is the state of the programmatic audio advertising market? For a deep dive, we turned to Mike Agovino, COO of Triton Digital. He described a bifurcated programmatic market in which broadcasters have most of the impressions, but Internet radio has most of the “smart impressions” which drive the market. User registration is one key. Continue Reading
Nielsen announced its acquisition of data technology firm Exelate. Exelate serves the digital marketing ecosystem, specializing in audience intelligence and segmenting. The acquisition is a programmatic move for Nielsen. Continue Reading
Media-buying platform Strata released results of its 4th-quarter agency survey. Streaming radio is a rising priority for media buyers. Programmatic advertising across all channels is gaining favor and trust. Click for details. Continue Reading