Search Results for: podcast radio

How radio listeners map to digital audio options: New from Edison Research

Posted on by Brad Hill

The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March. Thanks to an Edison release and webinar (yesterday) titled Radio Listener Profiles, we know that this year’s data include an understanding of how radio’s best listeners (so-called P1 listeners) map to social media, in-home technology, traditional AM/FM listening, and much more. Click through for a ton of detail, graphics, and download links. Continue Reading →

Bill Rosenblatt: Amazon Takes On Spotify In Podcasting

Posted on by Brad Hill

by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading →

Hillary Clinton to launch podcast with iHeartMedia

Posted on by Brad Hill

Titles You and Me Both with Hillary Clinton, the ex-Secratary of State is down for hosting an iHeartRadio Original Podcast. It’s too facile to say this project was inspired by Michelle Obama’s show on Spotify, but it does optically represent a counterpoint. Launching september 29, it’ll be a conversational program, featuring what we think is a pretty interesting lineup of guests. Click through for details and to hear the trailer. Continue Reading →

Libsyn partners with Player FM for greater exposure for hosted podcasts

Posted on by Brad Hill

Podcast hosting giant Libsyn is announcing a new partnership with Player FM, a podcast listening app and discovery engine. The deal is effective immediately, and Libsyn’s clients can distribute their shows to Player FM starting now. Libsyn’s research indicates that Player FM is a top-10 3rd-party aggregation app by number of downloads. Continue Reading →

Steve Goldstein: How to Know When to Pull The Plug on Your Podcast

Posted on by Steve Goldstein

by Steve Goldstein
Everyone knows about podfades, podcasts that start but don’t continue due to lack of initiative. “Many are started on a whim; some creators hope for instant stardom and riches,” Steve Goldstein observes. But this column is about making a strategic choice to end a podcast run. “The ongoing question for podcast producers and creators to ask when thinking of pulling the plug is whether a show is on its way up, sideways, or out.” Goldstein itemizes and explains six decision points in this important column. Continue Reading →

IAB Podcast Upfront Day 2

Posted on by Brad Hill

The IAB Podcast Upfront continued with Day 2 on Thursday. See our coverage of Day 1 HERE. In this post, we present a running inventory of today’s virtual-event action. Day 2 of the preeminent podcast showcase to advertisers featured nine podcast publishers and networks offering as many different styles of video presentation. Click through for details and quotesl Continue Reading →

New from Podtrac: Podcasting rebounds, and Apple grows distribution lead … sort of

Posted on by Brad Hill

In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading →

iHeartMedia and Charlamagne Tha God launch The Black Effect podcast network

Posted on by Brad Hill

In what it calls a historic joint venture, iHeartMedia is announcing a partnership with Charlamagne Tha God to create The Black Effect network. This alliance and initiative are clearly well developed at launch, with 18 shows in the pipeline for undated launches. In addition, Charlamagne’s nationally syndicated radio show, The Breakfast Club, will bring its replay podcast to The Black Effect Podcast Network as its flagship show, effective immediately. Click through for the list of launch shows, and quotes. Continue Reading →

NPR leverages member stations to make “Consider This” a localized news podcast

Posted on by Brad Hill

Announced at today’s IAB Podcast Upfront (Day 1), NPR is changing Consider This into a localized news podcast serving 10 regions. will hear a version of Consider This with reporting on their community from their community, alongside a national view from NPR. NPR notes that this program is unique to podcasting, and made possible by public radio’s shared journalism and digital networks. Delivering the right localized show to each listener is accomplished by AdsWizz and Nielsen. Continue Reading →