James Cridland’s Future of Radio: Personalisation of linear radio; and Pandora bought by SiriusXM

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Sirius XM acquires Pandora. Breaking down the latest in upheavals at the leadership at ABC in Australia. Continue Reading

Midroll: 50% of podcast ad revenue is from national brands (Webinar)

In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading

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iHeartMedia to acquire Stuff Media, publisher of HowStuffWorks podcast network

iHeartMedia announced plans to acquire Stuff Media, the publisher behind HowStuffWorks and other premium podcast content. As a result of the deal, iHeart will be able to leverage Stuff Media’s original content, programming, and podcast management team to continue growing the joint operations. Continue Reading

IAB Podcast Upfront Roundup: Bulletins from the industry event in NYC

The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading

iHeartRadio teams with HowStuffWorks and Tenderfoot TV for next season of Atlanta Monster

Atlanta Monster is getting an extra boost behind the scenes. iHeartRadio is teaming up with the original creators — HowStuffWorks and Tenderfoot TV — to launch the second season of the true crime show. As a result of this partnership, the show will join the iHeartRadio Podcast Network and iHeartRadio will be the exclusive distribution partner for all future seasons and episodes of the program. Continue Reading