Global and DAX awarded JICWEBS Brand Safety and Anti Fraud certification for programmatic audio

UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading

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Nielsen mid-year report finds streaming still on the rise with on-demand growth

Nielsen has released its 2018 mid-year music report, and the analysis shows overall growth in music consumption as streaming continues to post bigger and bigger numbers. Total album equivalent consumption — which includes all of Nielsen’s metrics for albums, tracks, on-demand audio, and on-demand video — rose 18.4% on-year to 360.1 million. Continue Reading

Marketplace pioneers interactive Alexa experience with wholly original content

Popular finance and economics radio show and podcast Marketplace has launched an Alexa experience which might represent an early foray into original smart-speaker audio content. Called Make Me Smart from MarketPlace, it contains wholly original information pieces that extend the Marketplace brand and voice into the leading smart speaker platform. Executive comment from Sitara Nieves. Continue Reading