Pandora lands partnership for wireless bundle subscriptions

Pandora has partnered with Bango, a company providing commerce infrastructure for mobile phones. Under the latest deal, Bango will power subscriptions through Pandora resellers in the U.S. Beginning with AT&T, Bango will help eligible customers add bundled subscriptions to Pandora Premium to their wireless plans.

“Driving subscriber growth is a key focus area for us this year,” said Dave Geary, vice president of business development at Pandora. “We’re excited to partner with Bango to enable listeners’ seamless sign-up to Pandora’s subscription music services through Bango’s network of telco and other billing partners.”

“Bango is excited that Pandora has chosen to use the Bango Platform to broaden their reach through partnership with resellers,” Bango CEO Ray Anderson said. “We look forward to building on this initial launch to enable Pandora to grow new subscribers in the era of streaming services.”

Anna Washenko