Pandora unveils three new ad options for improved targeting and brand storytelling at scale

Pandora has announced three new digital audio ad capabilities that are designed to allow a greater degree of personalization for advertisers. The new formats are Dynamic Audio, Sequential Audio, and Shorter Form Audio. Pandora has worked with Veritonic to run some early tests on how these options can impact listener behavior and drive results for brands. Continue Reading

David Oxenford: More Podcast Legal Issues – Getting Releases From Interview Subjects

by David Oxenford

Popular podcast S-Town drew critique and legal attention for how it handled public revelations about a private citizen’s life. David Oxenford addresses the legal questions surrounding podcast subjects, especially as more audio programming is optioned for television and film. Continue Reading

IAB issues whitepaper on brand safety in digital audio advertising

The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading