SoundCloud has landed a new deal for international ad sales. The audio company has partnered with Southern Cross Austereo for an exclusive advertising deal in Australia. Under the terms of their arrangement, SCA will be the only seller of SoundCloud’s inventory for that country. Continue Reading
Brief news items and worthy reads from around the web: SCA’s big plans for original podcasts. In-car audio on the rise. Apple HomePod engineering lesson. Continue Reading
Australian broadcaster and entertainment company Southern Cross Austereo recently released its annual report. Although the financials did show a downturn, CEO Grant Blackley gave an interview delving into more details of the report’s bright spots. DAB and podcasting were among those highlights. Continue Reading
Leading Australian radio/TV network Southern Cross Austereo (SCA) released an infographic disclosing audience metrics on digital platforms in September. It is a chart full of comparisons. Continue Reading
Ten months after the initial partnership announcement, U.S.-based PodcastOne and Australian radio group Southern Cross Austereo (SCA) officially launched their co-branded venture in Sydney. An elaborate audio tour enlivened the event, which was hosted by SCA and PodcastOne CEOs. Continue Reading
PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading
Edison Research announced a strategic relationship with Southern Cross Austereo, Australia’s largest radio company. The agreement will include bringing Edison’s research advancements to the Asia Pacific region, and representation of SCA’s innovations in North America Continue Reading