SoundCloud taps SCA for exclusive ad sales in Australia

SoundCloud has landed a new deal for international ad sales. The audio company has partnered with Southern Cross Austereo for an exclusive advertising deal in Australia. Under the terms of their arrangement, SCA will be the only seller of SoundCloud’s inventory for that country. SoundCloud’s inventory will be available for programmatic and direct buys through SCA beginning April 1.

“Australia is a key market for SoundCloud. We look forward to offering advertisers more opportunities to reach our audience of tastemakers who are driving what’s next in music culture,” SoundCloud Chief Operating Officer Michael Weissman said. “With SCA as our dedicated partner, we’ll be able to leverage their incredible reach and leading sales support team as we continue to grow our service in Australia.”

“The partnership with SoundCloud will enhance SCA’s ability to provide advertisers with extraordinary reach in the digital audio space, said Brian Gallagher, SCA’s chief sales officer. “We are looking forward to bringing real scale to the digital audio marketplace with our combined offering.”

Anna Washenko