Triton Digital announced an expanded partnership with Grupo Acir, a Mexican media company focused on radio station operation. Under the new terms, Triton will provide Grupo Acir with services in delivery, monetization, and measurement of its digital audio content. Triton’s Webcast Metrics will help Grupo Acir to measure their listener base, while its Tap program will dynamically insert ads into its online streams. Grupo Acir will continue to make its ad inventory available on the a2x programmatic audio exchange.
“Triton Digital has a way of understanding, anticipating, and solving for the needs of broadcast radio in a way that no other technology provider can,” said Manuel Pérez del Castillo, quality and IT director for Grupo Acir. “With unsurpassed innovation, sophistication, and support, Triton Digital is the perfect partner to support the ongoing growth and evolution of our digital audio strategy”.
“We are pleased to continue to provide Grupo Acir with the best-in-class technology and support they need to deliver and monetize their digital audio content, and to measure their online listening audience,” Triton Digital Managing Director of Market Development and Strategy Benjamin Masse said. “Webcast Metrics will provide Grupo Acir with invaluable data to help strengthen their monetization strategy and generate additional revenue, including audience listening information across smart speakers, desktop, mobile, Smart TVs, tablets, and other internet connected devices.”