The warning is clear, though without a timeline: “You will soon lose access to Google Play Music.” That’s what Android users see when they open the Google Play Music app — Google’s would-be direct competitor to Spotify, Apple Music, and Amazon Music. Users are advised to transfer their accounts to YouTube Music, where the subscriptions will continue. YouTube Music is a starkly different UEX environment and library proposition. Continue Reading →
RAIN DIGITAL BRITAIN 2020 The final virtual summit in the RAIN 2020 schedule centres on the United Kingdom Wednesday December 9th from 2:00PM BST to 6:00PM BST (6:00am PT - 10:00am PT USA) with a schedule embracing the leading initiatives…
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After Spotify’s Q3 earnings call this week, SPOT stock demonstrated investor unhappiness with some aspects of the financial performance, along with a wider midweek market downturn. This post digs into the call details to uncover several key points related to content metrics, audience size, and podcast strategy. Click through for some interesting metrics. Continue Reading →
In one of its most imaginative studies to date, Magellan AI has released data showing how the two main party presidential campaigns have used podcast marketing. The quick summary is that both campaigns have advertised in podcasts, but on different schedules and in different ways. Click through for details and graphics. Continue Reading →
Just over a year since ad-tech company AdsWizz launched PodScribe, a proprietary podcast transcript feature, the company has announced that one-million episodes have been transcribed and are available for word-specific targeting by podcast advertisers. The tool illuminates contexts within podcast episodes and enables advertisers to target brand-safe positioning, and avoid brand-unsafe contexts. Continue Reading →
Audible has branched out to the open podcast realm, announcing an addition of 100,000 free shows. These podcasts appear in the Audible app and presumably can be heard by non-subscribers. This is a fairly big movement for the Amazon-owned Audible, a hardline subscription business. But it’s only 100,000 shows in a universe of 1.5-million, and a search for known shows came up empty. Continue Reading →
In a startling announcement, which in hindsight seems inevitable, leading media campaign planning and buying platform Strata has accepted the entire inventory of podcast company Acast. Acast’s portfolio of 20,000+ podcasts will be exposed to agencies and advertisers engaged in all kinds of media marketing. This deal will be seen in a future rear-view mirror as breakthrough. Continue Reading →
Podcast Radio, the all-digital, all-podcast radio station heard in London, Surrey, Manchester, and Glasgow, has partnered with Curiouscast, the Canadian podcast network and part of the Corus Entertainment Network. A selection of Curiouscast episodes will be inserted into Podcast Radio’s rotation. U.S. listeners can hear Podcast Radio, too. Continue Reading →
We received word today that Prisa, the world’s largest spanish-speaking radio group, and a podcast producer, has re-upped with Triton Digital for a broad range of Triton services. They include delivery, monetization, and measurement of its digital audio assets including live radio, on-demand programming, and podcast audio. Prisa will continue to be measured in the Triton Digital Webcast Metrics Top 20 Ranker of streaming entities. Prisa will also put its podcasts in Omny Studio, a Triton Digital subsidiary. Continue Reading →
Enterprise podcast host and ad tech company Megaphone has signed sports publisher The Athletic to its platform, increasing the volume and range of the sports content hosted in its podcast marketplace.The Athletic website shows dozens of podcasts in sports castegories ranging from Fantasy Football to Sports Business, Boxing to UK Women’s Football. Megaphone cites “millions of monthly listeners,” and this new inventory is piled into an already impressive sports lineup for the podcast hosting and monetization company. Continue Reading →
Head of MIDiA Research Mark Mulligan has published an article about maximizing YouTube music chanels. Titled “How YouTube can be a music industry growth driver,” the piece asserts that non-Anglo music channels on YT operate differently from their Anglo counterparts, and are finding success. Click through for an illuminating chart and a link to the analysis. Continue Reading →
Captivate, the podcast hosting and tech company which self-describes as “the world’s only growth-oriented podcast host” is introducing tools designed to help small podcasts make money and make better audio. The new collection of tools is called AMIE, an acronym for Audio Mastering & Integration Engine. Today’s announcement is for a private beta release, with a timeline for public availability “over the next few months.” Continue Reading →
