In its latest podcast network alliance, Triton Digital is announcing that All Things Comedy (ATC) is moving its shows to Triton’s Omny Studio division for creation, management, and distribution, and will use Triton Digital’s measurement tools for those podcasts. (We expect to see ATC represented in Triton’s U.S. Podcast Report going forward.)
The ATC comedy network aggregates over 50 shows owned and operated by comedians. It is the network home to well recognized podcast hosts Bill Burton, Alonzo Boden, Tom Papa, and others.
“ATC is committed to creating a variety of content and unique opportunities. Aligning with the best tools is critical to our success,” said Russell Weissman, VP of Marketing & Audience Strategy at All Things Comedy. “Triton Digital’s Omny Studio platform and Podcast Metrics service are relied upon and trusted by the top publishers in the industry. We look forward to working with the Triton team in leveraging their powerful technology to support our acceleration in addition to increasing our distribution partnerships and revenue.”
“We are pleased to provide All Things Comedy with the tools and data they need to continue to create and distribute content that makes people laugh,” said John Rosso, President of Market Development at Triton Digital and frequent RAIN Summit speaker. “We are confident that the data and insights from our Podcast Metrics platform will enable them to analyze and optimize their distribution efforts while furthering their visibility with advertisers.”