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Jim Pattison Broadcast Group chooses Triton Digital for stream measurement and podcast management

Triton Digital is announcing today that Canada’s largest private, western-based broadcast group, The Jim Pattison Broadcast Group, has become a Triton client for management, measurement, and monetization of its AM/FM online streams.

The Pattison Group operates 45 FM stations and three AMs, along with three conventional TV stations and 17 online new portals in 28 markets. In all that there is a growing portfolio of podcasts, and those will go into Triton’s Omny Studio for management and monetization.

“We are pleased to partner with Triton, as an important provider in helping us grow our digital audio business” said Andrew Snook, Director of Digital at The Jim Pattison Broadcast Group. “Triton’s Omny Studio provides all of the recording and distribution tools we need to make our best content available on-demand. Additionally, their Webcast Metrics service will provide us with the data we need to understand our listening audience and the consumption of our streams more, so we can provide an even more engaging experience for our loyal online audiences.”

“We are pleased to be providing Pattison Broadcast Group with the tools they need to streamline and scale their streaming audio business,” said John Rosso, President of Market Development at Triton Digital. “We are confident that both Omny Studio and Webcast Metrics will enable Pattison to increase operational efficiencies while providing an exceptional listening experience for both their podcast and streaming audiences.”

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Brad Hill

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