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The Download on Podcasts: Radiotopia contest finalists make traditional podcast categories obsolete

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Ten semifinalists were named in Radiotopia’s “Podquest” contest. These 10 producers are developing shows whose descriptions illustrate a high level of podcast creativity, and their topical descriptions cut an oblique angle through the traditional podcast categories presented by Apple. One winner will emerge. How will the other nine fare when Apple’s old-fashioned categories have so much clout?
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Pandora introduces new visual ads for mobile

Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format. Continue Reading

Scripps buys Stitcher from Deezer, augments growing podcast empire

Media conglomerate E.W. Scripps has acquired podcast listening app Stitcher from global music service Deezer, which acquired Stitcher in October, 2014. The acquisition places Stitcher within Midroll Media, a podcast distribution and sales company, which Scripps purchased in July of last year. We spoke to Midroll exec Lex Friedman about what this means for Midroll Media. Continue Reading