Quick Hits: Forecasting a Spotify IPO; Musixmatch gets international flair
Brief news items and worthy reads from around the web: Crunching the numbers on a Spotify IPO, and Musixmatch adds lyrics translations. Continue Reading
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Spotify officially launches global programmatic ad offering
Spotify, which has assertively strengthened and promoted the advertising opportunity of its free-listening service over the past year, today announced the expansion and official launch of programmatic buying across the company’s 59 markets, serving 70-million listeners. Continue Reading
Warner’s distribution arm closes some smaller accounts
Warner distribution division has shut down several accounts for small retailers of physical music. According to Pitchfork, WEA is enforcing a policy that requires a minimum annual order of $10,000 for stores with direct accounts. Continue Reading
New ads for YouTube Music make a statement about identity
YouTube has released a series of new video ads for its music app. The spots focus on statements of identity, with the tag line: “It’s not just what we listen to. It’s who we are.” Some of them explicitly portray people who are part of groups that have historically faced discrimination or prejudice. Continue Reading
Social/live music company Magnifi set to close
Magnifi, a digital platform for live music discovery, will reportedly close on Aug. 1. The service offered a blend of free audio streaming, listings for live shows, and social interactions. Continue Reading
Streaming now counts for a quarter of Germany’s music market
Germany’s music industry body, BVMI, has released a mid-year report with positive results for streaming. During the first half of 2016, streaming secured a 24.4% share of the German music market, beating out the 14% share for downloads. Continue Reading
Apple Music updates its iCloud matching technology
Apple Music announced that it is incorporating acoustic fingerprinting into the platform in an update to its technology for accessing cloud-based music libraries. The streaming service had been using traditional metadata to match songs in a local library with the related iCloud Music Library. Continue Reading
Deezer launches in the U.S.
Deezer has made its long-awaited full launch in the U.S. The on-demand streaming service’s Premium+ subscription – complete with its Flow personalized soundtrack feature, Channels for discovery, and lyrics display – is now directly available to all U.S. listeners. Continue Reading
Radio listening inches up, smartphone audio skyrockets in Nielsen Q1
Nielsen has released its comparable metrics report for the first quarter of 2016. The data revealed growth for most forms of both radio and streaming, although the rates of increase varied by platform and age. Weekly reach for radio remains unchanged from the previous quarter, with 93% of adults listening each week. Smartphone audio and video posted notable spikes in audience size and time listening. Continue Reading
TODAY: RAIN/WideOrbit Webinar, 2pm — register now
Advertising technology company WideOrbit is partnering with RAIN News to produce a webinar discussion of simulcasting. The free webinar is set for Tuesday, July 19, at 2:00PM EDT (11:00AM PDT). Featured speakers: Tim Murphy (VP of Digital Strategy & Enterprise Platforms, Entercom), Jim Kott (Sr. Director of Product Management, WideOrbit), and Rob Kass (VP of Product Leadership – Digital Audio, Nielsen) Continue Reading
MusicWatch answers questions about who’s buying vinyl
New MusicWatch data explores the surging interest in vinyl among modern music buyers. “Although vinyl is not growing as rapidly as on-demand streaming the format continues to grow, thanks to continued interest from younger consumers who keep it hip,” the analysis finds. Continue Reading
Universal catalog lands on Russia’s vKontakte
In an important agreement that replaces music piracy with music industry revenue, Universal has inked a deal that will legally add its music to the Russian streaming music platform vKontakte. The agreement means that all of the major labels are working with the platform. Continue Reading