James Cridland’s International Radio Trends: Future of AM; Entercom/Waze; more

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: What’s the future of AM radio? Podcast loudness. U.S. radio deregulation. MacBook Pro vs. Chromebook in James’ office. Continue Reading

Triton Digital integrates with Google Display & Video 360

Triton Digital announced this morning an integration of its programmatic audio platform with Google’s Display & Video 360, a global cross-category campaign planning system. Triton asserts that this integration creates “the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.” Continue Reading

Steve Goldstein: New Medium, Old Strategy – The Popularity of “Host-Read” Ads Explained

by Steve Goldstein

Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading

UPDATED: PodcastOne (and more) withdraw from Luminary; company responds

In what is shaping up as a daily Luminary update, today we report more podcasts which have withdrawn permission to be included in the Luminary listening app. We learn from Podnews that Barstool Sports, a top U.S. publisher according to Podtrac’s monthly ranker, has pulled its 26 shows from Luminary. Endeavor Audio, creator of Blackout and The Bellas, is also out.  Continue Reading

Luminary launches with controversial tumult, delivers a modest start

After much speculation and apprehension, in which Luminary was fearfully criticized as a potentially ruinous force in podcasting which could blot out traditional free listening, the app is in hand. As of today, Luminary is a routine podcatcher that presents “hundreds of thousands” of shows, and offers a premium subscription for original, ad-free programs laced with celebrity names. Continue Reading