BandPage and Rhapsody released some insights from their partnership into ways to generate increased revenue within digital streaming. The pair found that push notifications had a vastly higher level of engagement than Google Searches, Facebook ads, and web display advertising. These notifications were delivered to artists’ most serious fans as identified by BandPage’s data analytics services. Continue Reading
Yesterday we reported on research published by MusicWatch that found Apple Music was facing an uphill battle in retaining its audience. Apple has interjected into that conversation, issuing a statement to The Verge claiming that 79% of the people who signed for Apple Music still use it. Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes in the audio industry. CueSongs brings on new development exec, while a new national account manager joins the team at AdLarge. Continue Reading
Brief news items and worthy reads from around the web. TODAY: Bob Lefsetz discovers podcasts; T-Bone talks streaming and tech. Continue Reading
A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading
Apple has rebranded its iTunes Music Festival to the Apple Music Festival, pivoting the London event to focus on its recently launched streaming service. Outside of renaming the event, Apple also announced that it will have extensive tie-ins with the new streaming platform. The festival shows will be streamed live and on demand in Apple Music. Continue Reading
Deezer is reportedly looking to raise enough funds to be valued at about €1 billion ($1.1 billion). The company’s reps have not made any comment on the reports. If true, and successful, Deezer would be the third dedicated streaming-audio company to reach a valuation in the billions of dollars. Continue Reading
We’ve been hearing whispers about SoundCloud and its outlook for months, with people across the industry questioning whether the audio platform is hovering on the brink of glory or disaster. The latest hints point to positive news, as rumors circulate that it is on the cusp of agreeing to a licensing deal with longtime critic Universal Music Group. Continue Reading
Slate-owned podcast group Panoply announced that Sports Illustrated is joining as a partner program provider with 11 podcasts. The program selection includes existing and new on-demand shows. The agreement marks Panoply’s first venture into sports programming. Continue Reading
How do people discover music? Since 2002, radio’s role as the first source of discovery has plummeted while the Internet has risen. In this guest column, Larry Rosin explains another way to see radio’s ongoing importance as a hitmaker. Continue Reading
Midroll Media, freshly in its new home as a wholly owned subsidiary of E.W. Scripps, announced today the lauch of Howl Premium, a subscription service that delivers ad-free, curated podcast listening. A Neftflix-like approach to podcast discovery? Continue Reading
Mad Genius Radio, a lean-back listening platform that allows stream customization by mixing genres and balancing how each type of music is weighted in the stream, will close on Thursday, August 20. Founder Eric Neumann contacted RAIN with the news. Continue Reading