Podcast technology company ART19 is announcing a new platform layer which, in Founder/CEO Sean Carr’s words, seeks to “push audio ad tech to catch up to other industries.” It is a tools which assesses available podcast advertising inventory, and accurately predicts campaign results. Continue Reading
In this time of flux, defined by COVID uncertainty, upheaval in the streets, and an upcoming US presidential election, the Interactive Advertising Bureau (IAB) has released a study in which ad buyers were surveyed about their expected allocations in the second half of 2020. Podcasting fares well, and terrestrial radio fares better than other traditional categories. Continue Reading
Audioboom sent out a notice today of its new and returning podcasts in the Audioboom Originals Network. (See the PR here.) We see three new show launches in upcoming months, and a couple of AON podcasts returning for second seasons. Click through for details. Continue Reading
SiriusXM is hitting the nets this morning with a smart acquisition. The satellite radio and digital audio holding company is buying podcast host Simplecast. That’s the short story. The bigger picture is a full-on podcast distribution and monetization system for podcast creators at all levels. Continue Reading
Pod Drop features new and returning podcasts. Today: modern skeptical sprituality in Unholier Than Thou, storytelling and laughs in Good Yarns, Hip Hop meets politics in Waiting on Reparations. Continue Reading
Podtrac released its monthly Top Podcasts ranking for May. NPR appears most often, as owner of seven shows. iHeartRadio has three of the top 20. The #4 spot was claimed by Call Her Daddy, returning after a 5-week break over a controversy that was covered by The New York Times, moved up 11 spots in the ranker. Continue Reading
When we last reported on Podcast Radio, the London-based all-podcast DAB+ station, it had broadened its signal to include Manchester. We now learn of a new expansion, bringing the city of Glasgow into range. The license adds 600,000 potential listeners to the station’s addressable market. Continue Reading
Edison Research sent an advisory release comprising a piece of that company’s subscription Share of Ear project, an ongoing study of what Americans choose to listen to, and in what measure. In-home listening during COVID-19 is sharply up, predictably. Also, podcasting and smart-speaker listening gained by double-digit share in listening. Continue Reading
LAist Studios sent us a note announcing a new slate of podcasts. One standout: Servant of Pod with Nick Quah. Quah founded, writes, and edits the well-read Hot Pod. It’s a weekly deep dive into the evolving world of podcasts, launching June 17. Continue Reading
A fascinating flow chart of music streaming values that could be developed and captured by streaming services, but aren’t. (China is an exception.)
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iHeartPodcast Netweork’s Australian subsidiary, which is managed by media group ARN, is starting the week with an announcement of two network partnerships: Audioboom and Kast Media. ARN is also releasing listenership numbers showing May as a strong month (+6%), along with a 22% rise during the pandemic period of mid-March through june. Continue Reading
Pod Drop features new and returning podcasts. Today: modern skeptical sprituality in Unholier Than Thou, storytelling and laughs in Good Yarns, Hip Hop meets politics in Waiting on Reparations. Continue Reading