Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcast analytics and attribution company Chartable is launching a new division: Chartable for Brands, which employs new features to the firm’s tech stack targeted to branded podcasts. Click for details and a chart illustrating the remarkable growth of branded podcasts. Continue Reading
by Steve Goldstein
In this guest, um, “column,” Steve Goldstein demystifies (maybe) the podcasting ecosystem with a helpful infographic. Must see. Continue Reading
On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading
Spotify is announcing today (independent of the IAB Podcast Upfront which runs this week) that Armchair Expert, the chatcast interview show hosted by actor Dax Shepard, is moving to the platform for exclusive distribution. At the same time there is a “first look” development deal which extends to Shepard’s Armchair Umbrella Network. Continue Reading
Horizon Media executive Lauren Russo is a universally known thought leader in digital audio advertising. In an IAB Podcast Upfront conversation with NPM head and IAB Chair Gina Garrubbo, Russo delivered a wide-ranging slate of podcast industry predictions. Continue Reading
Podcast ad revenue set to grow fast from Covid. Dynamic ad insertion jumps ahead of baked-in ads. More. Click through for RAIN’s industry-leading coverage of podcasting’s most anticipated research into revenue and ad-buying trends. Continue Reading
In a special data session sponsored by NPR during Day 1 of the IAB Podcast Upfront, Edison Research SVP Tom Webster unleashed a powerful metric illustrating the growth of podcasts in Americans’ listening. Continue Reading
SXM Media presented its new face at the IAB Podcast Upfront today. In a session hosted by Lizzie Widhelm (who joined Sirius with the Pandora acquisition) and Sarah van Mosel (who went over with Stitcher), SXM brought a research paper to the virtual event. Click for lots of info. Continue Reading
Lemonada Media, the podcast network founded in 2019 which produces shows offering “an unfiltered version of the human experience,” announces today that it has formed a newly created sales and partnership division to represent its portfolio. It’s part of the company’s valiant, if gloomy, effort “to make life suck less.” Continue Reading
If time flies, one important tracking blip is the series of monthly podcast measurement reports from Podtrac. The Top Podcast Publishers list is celebrating its fifth anniversay in the April report. Podtrac made some interesting comparisons. Continue Reading
According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading
To promote its Podcast Consumer Tracker research product, Edison Research released an interesting data munchable: the top 10 most recalled brands in podcast advertising for Q1. We compared Edison’s list with the top spenders in podcast advertising from Magellan AI. The result? Money and memory are bedfellows of advertising. Continue Reading