Comprehensive coverage of the podcasting industry and its business ecosystem.
American Public Media (APM) announces this morning a sales and content development agreement with Cadence13, an Audacy company, wherein Cadence13 will exclusively represent ad sales for APM podcasts, and the two organizations will collaboratively develop new shows. Continue Reading
by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading
In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading
Casted, a content marketing platform for podcasters, has announced a feature expansion of its platform that includes enhanced searching, transcribing, indexing, video creation, and like/share insight. Click for details. Continue Reading
by Tom Webster
It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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“Build a podcast app that users can’t put down.” That’s the pitch at podcast database and discovery service Podchaser, for the company’s newly launched API (Application Programming Interface). Podchaser is targeting the marketplace of apps servicing consumers who don’t use Spotify or Apple for podcast listening and discovery. Continue Reading
In an interview at this week’s J.P. Morgan Technology, Media & Communications Conference, CEO Jennifer Witz held forth about SiriusXM’s business strategies and accomplishments. She predicted revenue growth, noted that podcasting is still small, and promised an opportunistic approach to acquisitions. Continue Reading
PRX is launching Radiotopia Presents, a podcast feed of several limited-run series, starting on June 2 with Blind Guy Travels. It could be called a relaunch, and rebranding, of an earlier presentation feed called Showcase, which ran from 2017 to 2019 and featured seven podcast series. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein reproduces a conversation with Joel Sucherman, NPR’s Vice President for New Platform Partnerships, about podcast subscriptions. Sucherman illuminates NPR’s basic strategy points, and reveals how local NPR radio stations are involved in that strategy. Continue Reading
Podcast media planning platform Magellan AI is out with its monthly top 15 podcast advertisers, and the “Movers & Shakers” list of top increased spends. BetterHelp and Samsung grab headline spots. Webinar tomorrow. Continue Reading
Hyphen Media is a new audio-first network that tells stories by and about people of color. Founders Andrew Kuo and Kareem Rahma aim to make Hyphen a platform to help unrepresented voices grow exponentially in entertainment from podcasts to TV to film. Continue Reading
Sounder, a podcast hosting platform with data intelligence and monetization features, reveals this morning that it has acquired Podnods, an AI-based recommendation platform for listeners with audience growth support for podcasters. The deal marries two companies which each brings advanced technology to the legacy industry functions of hosting, recommending, and monetizing. Continue Reading