Acast goes public
Podcast hosting, content, and advertising company Acast has launched its initial public offering (IPO) on the Nasdaq North Premier Growth Market. Co-founder Johan Billgren made the announcement. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Employees want to hear podcasts — from their bosses.
A 2021 Kantar study of American employees found that 83% of respondents are interesting in getting company news via podcasts, and 78% would like to hear from company leadership via internal podcasts. An appetite for work-specific audio is the impetus behind FieldCast — which supported the Kantar research — a full-service platform for private enterprise podcasting. Continue Reading
Jeff Vidler: Where Is the Growth of On-demand Content Leading Us?
by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler identifies three key facts about on-demand content, and speculates about the future. “The audience, not the regulator, is setting the rules.” Continue Reading
Jeff Vidler: One in Two Million: How Listeners Discover New Podcasts
by Jeff Vidler
In this valuable column, Signal Hill Insights President Jeff Vidler lays out the six keys to podcast discovery on the creator side. It’s based on survey research conducted as part of the Canadian Podcast Listener 2020. Continue Reading
Audioboom enlarges its Originals programming with two new shows
Podcast and audio network Audioboom has added two shows to its Audioboom Originals array. The home-grown network swells to 22 podcasts with these additions, many of them personality-driven shows in chat and interview formats. Continue Reading
Cadence13 to rep APM podcasts in new sales and content development deal
American Public Media (APM) announces this morning a sales and content development agreement with Cadence13, an Audacy company, wherein Cadence13 will exclusively represent ad sales for APM podcasts, and the two organizations will collaboratively develop new shows. Continue Reading
Steve Goldstein: What every podcaster can learn from Wheel of Fortune and Jeopardy
by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading
Podcast listeners more receptive to audio advertising than TV advertising (MAGNA, UK)
In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading
Branded podcast marketing company Casted adds search, video, and social features
Casted, a content marketing platform for podcasters, has announced a feature expansion of its platform that includes enhanced searching, transcribing, indexing, video creation, and like/share insight. Click for details. Continue Reading
Tom Webster: What is the Biggest Platform in Podcasting Today?
by Tom Webster
It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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Podchaser launches API for podcast app developers
“Build a podcast app that users can’t put down.” That’s the pitch at podcast database and discovery service Podchaser, for the company’s newly launched API (Application Programming Interface). Podchaser is targeting the marketplace of apps servicing consumers who don’t use Spotify or Apple for podcast listening and discovery. Continue Reading
SiriusXM CEO: “We’ll continue to be opportunistic,” and predicts double-digit growth “for years to come”
In an interview at this week’s J.P. Morgan Technology, Media & Communications Conference, CEO Jennifer Witz held forth about SiriusXM’s business strategies and accomplishments. She predicted revenue growth, noted that podcasting is still small, and promised an opportunistic approach to acquisitions. Continue Reading