Comprehensive coverage of the podcasting industry and its business ecosystem.
The Reuters Institute Digital News Report 2021 spans many media types, with global survey work displayed across 164 pages. Podcasts are a main focus of the Audio section. Click through for research results and graphs pertaining to podcast discovery and why some people don’t listen. Continue Reading
Listening on the go, or when alone, or on weekends, or weeknights — how do different audio content types draw listeners? That’s one question examined by the Audacy Insights blog, in a piece authored by Idil Cakim, SVP Research & Insights. Click through for interesting metrics andc charts. Continue Reading
Yesterday’s late-afternoon acquisition of ART19 was buttoned down by Amazon with exceptional discipline. Which is to say nobody in either company would talk about it. But Kintan Brahmbhatt, GM Podcasts (Director) at Amazon, celebrated more openly in social media, and offered career opportunities to “define the future of podcasts.” Continue Reading
If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading
Remote podcast interview recording platform SquadCast has released v4 of its built-in toolkit, adding features which dramatically enlarge group sizes, and appear to rival and automate certain mastering capabilities of DAWs (digital audio workstations). Continue Reading
Podcast hosting, content, and advertising company Acast has launched its initial public offering (IPO) on the Nasdaq North Premier Growth Market. Co-founder Johan Billgren made the announcement. Continue Reading
A 2021 Kantar study of American employees found that 83% of respondents are interesting in getting company news via podcasts, and 78% would like to hear from company leadership via internal podcasts. An appetite for work-specific audio is the impetus behind FieldCast — which supported the Kantar research — a full-service platform for private enterprise podcasting. Continue Reading
by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler identifies three key facts about on-demand content, and speculates about the future. “The audience, not the regulator, is setting the rules.” Continue Reading
by Jeff Vidler
In this valuable column, Signal Hill Insights President Jeff Vidler lays out the six keys to podcast discovery on the creator side. It’s based on survey research conducted as part of the Canadian Podcast Listener 2020. Continue Reading
Podcast and audio network Audioboom has added two shows to its Audioboom Originals array. The home-grown network swells to 22 podcasts with these additions, many of them personality-driven shows in chat and interview formats. Continue Reading
American Public Media (APM) announces this morning a sales and content development agreement with Cadence13, an Audacy company, wherein Cadence13 will exclusively represent ad sales for APM podcasts, and the two organizations will collaboratively develop new shows. Continue Reading
by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading