Comprehensive coverage of the podcasting industry and its business ecosystem.
Riverside, the video+audio podcast creation platform, has formally launched Riverside 2.0. We have tested most of the announced features in past weeks, and they have been public-facing, so we see this announcement as a formal launch and attention-getting splash. Here, we run down the most differentiating features. Continue Reading
Audio search and discovery platform Audioburst has introduced a podcast player called Finder, which offers search and discovery of keywords and topics within a podcast episode. We test it and are impressed. The company says it’s “one step closer to solving the challenge of audio discovery.” Click for details and a screenshot. Continue Reading
As we noted a few weeks ago, the Interactive Advertising Bureau (IAB) appears to be installing a twice-a-year podcast upfront schedule. Following the first-ever spring presentation in May, the full schedule for Podcast Upfront on September 9-10 has been released. Click for details. Continue Reading
Podcast hosting platform Omny Studio, a unit of iHeartMedia’s Triton Digital subsidiary, has introduced an interesting tool for its network clients which host multiple shows. Called Shared Listeners, the new feature allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network. It adds up to better promo decisions. Click for details and a screenshot. Continue Reading
by Steve Goldstein In this guest column, Steve Goldstein charts two crucial aspects of a podcast: Content value, and awareness. They are not always correlated ideally, which leads to the “Grid of Pain.” Click for the graphic and why it’s essential.
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by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading
Podcasting is “coming of age” in China, according to a new report from eMarketer. The research firm projects double-digit growth through 2025. However, even as the growth involves large numbers of people consuming podcasts due to China’s immense population size, the percentage of that population remains small compared to the U.S. Continue Reading
Triton Digital has released its Australian Podcast Ranker for July. “Hamish & Andy” is in the top spot — a weekly podcast. Australian media group ARN is the top publisher for July. Click for details. Continue Reading
Called The 11th, a new podcast from Audacy-owned Pineapple Street Studios, is starting with a monthly episode release date of — yes, the 11th of each month. That is the only structure of a show whose producers call a “mystery box.” Episodes are called editions, and can contain multiple episodes. Click to untangle. Continue Reading
Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading
HBO Max, which promotes 25 podcasts on its website, is planning a deeper push into original audio programming. One effort will be Batman: The Audio Adventures, in collaboration with Warner Bros. and DC Comics. The announcement was made at last week’s Podcast Movement conference in Nashville. Continue Reading
Ice cream brand Ben & Jerry’s is partnering with PRX to launch a branded podcast. Called Blackberry Jams, the show drops August 31. The trailer is out now. Click for more info and link. Continue Reading