Comprehensive coverage of the podcasting industry and its business ecosystem.
Equity research analyst at B. Riley Securities, Daniel Day, projected growth metrics for the second half of this year, and 2022, for three top radio groups — iHeartMedia, Audacy, and Cumulus Media. His “robust growth estimates” for digital revenue are his most bullish outlooks, with a particular focus on podcasting. Click for details. Continue Reading
In Magellan AI’s latest monthly report of top podcast advertisers, tracking Septemberactivity, we see many of the same brands that have populated the Top 15 Spenders list for six months. There are only three new ones amid lots of repeaters. Click for details and charts. Continue Reading
Guest columnist Eric Nuzum offers an explanatory bullet list of key lessons for beginner (and experienced) podcasters. This is a transcript of his recent Radiodays Europe address in Lisbon. Function over format! (And much more in this important read.) Continue Reading
Podcast hosting, analytics, and monetization platform Megaphone (a division of Spotify) has launched its service in France, Germany, Italy and Spain. This expansion broadens the compay’s monetization while offering podcast creators in those regions access to Megaphone’s tech stack. Also “white-glove service.” Click for details. Continue Reading
iHeartRadio has announced the continuation of the iHeartRadio Podcast Awards for 2022. The celebration and bestowal of honors will by on January 13, at the iHeartRadio Theater in Los Angeles. (See past coverage of 2019, 2020, and 2021.) Two new… Continue Reading
by Steve Goldstein In this guest column, Steve reflects on the recent on-off-on drama of OZY Media, and considers the story as a cautionary tale for podcasting — “Desperation can lead to warped thinking and questionable tactics.” Read this.
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In Italy, Thirty-one percent of survey respondents listen to podcasts monthly at least. That’s a headline result from the third edition of the Ipsos Digital Audio Survey, presented by Milan-based podcast consultancy DigitalMDE. Click for an infographic with 20 different metrics. Continue Reading
The New York Times, producer of The Daily, one of the world’s most popular podcasts, is announcing the a beta testing launch of a NYT-specific listening app called New York Times Audio. Doing so stakes a reputational claim as a leading audio producer and podcast network worthy of a dedicated app. Click for more, and a link to volunteer as a tester. Continue Reading
Chris Bannon, who was Chief Content Officer at Stitcher from 2015 to 2020, has been hired by Conde Nast Entertainment as SVP and Head of Global Audio. CNE currently produces 40 podcasts, and Bannon’s purview will be to expand that portfolio and internationalize it. Continue Reading
SiriusXM notified us of a creative and strategic agreement with podcast production house Audio Up to make podcasts and other types of audio. But there is more to this than the typical co-production deal. SiriusXM also laid $12M on Audio Up and joined the board. We asked Sirius whether an acquisition is in the wind. Continue Reading
Audioboom announces the launch of Audioboom Studios as of October 1, reminding us of a previous Audioboom Studios which we reported on in 2018. Whether revived, continued, or reinvented, Brendan Regan will run it — he is formerly Executive Vice President, Global Content & Production, and he picks up a new C-level title: Chief Content Officer. Continue Reading
by Tom Webster
This edition of Tom Webster’s once-in-a-while column is about greyhounds. And greyhound moms. Not really — but those dog moms do make a point connected to social media, and knowing oneself honestly. Read it.
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