Comprehensive coverage of the podcasting industry and its business ecosystem.
Panoply Media has informed RAIN News that it has completed a partnership with Gen-Z Media to develop and produce podcasts for young listeners. The deal includes a second season of the popular kid-centered audio drama The Unexplainable Disappearance of Mars Patel, and future shows now on the drawing board. Continue Reading
AdLarge has inked an exclusive ad sales agreement to represent the podcast Little Known Facts with Ilana Levine. The weekly show offers interviews with celebrities such as Laura Linney, Matthew Broderick, and Kristin Chenoweth. Continue Reading
Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading
Podtrac has posted its ranking of the top podcast programs from December 2016. The list includes several familiar titles, with This American Life, RadioLab, TED Radio Hour, Freakonomics Radio, and Stuff You Should Know filling out the top five. Continue Reading
Edison Research and Triton Digital, co-producers of The Infinite Dial, have announced the date of this year’s webinar release: It is March 9 at 2:00pm EST. The broad and detailed survey of American listening behavior has been conducted annually since 1998, producing long-running trend indicators, and is widely considered to be an authoritative snapshot of how and where Americans listen to audio. Continue Reading
The new podcast network from Forbes and PodcastOne has announced plans for the launch of four new business-focused shows. The Forbes on PodcastOne network on-demand audio network was first announced in August. Continue Reading
PRX has entered a partnership with Market Enginuity, a specialist in developing sponsorships for public media stations and groups. Through this deal, Market Enginuity will take on responsibility for sponsorship revenue across all PRX programs, including Radiotopia. Continue Reading
In Bridge Ratings’ latest analysis, company President Dave Van Dyke posited that 2017 would be a “breakout year” for podcasting. The group’s latest survey data about podcast listenership from December showed notable strides over its August responses. Continue Reading
DGital Media announced a partnership to help launch a new show dubbed Pod Save America. The podcast will cover politics and is intended to spark involvement from listeners. Continue Reading
Otto Radio has secured an investment from Samsung NEXT, the venture capital arm of the tech conglomerate. Otto Radio offers audio streams of podcasts and audio news centered on a particular listener’s own interests; think of the concept as Pandora for podcasts. The investment lines up with Otto’s launch of the Otto Everywhere API, which lets other companies access that personalized audio stream. Continue Reading
How much is podcasting worth? Depends who you ask. It even depends on when you ask the same person. a new podcast ad-revenue projection is out this week, aimming for the half-billion level. Continue Reading
Spreaker has announced the beta launch of a revenue sharing program. The podcast host is offering an opt-in program for splitting the revenue from audio and visual ads placed into participating shows. Continue Reading