Comprehensive coverage of the podcasting industry and its business ecosystem.
Google is creating a podcast series for agencies in its Partner program. The shows will educate Partner participants in skills related to digital advertising, business, agency life, and Google products. Continue Reading
One year ago this column complained about Facebook’s lack of native audio — a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook’s slight has been the world’s biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound). Continue Reading
PRX announced the first round of participants in its Project Catapult training. This program, first announced in September, is designed to give podcast training to public media radio stations. Continue Reading
Facebook has finally launched a native format for posting audio-only stories to its social media network. It’s a long-awaited move for the audio industry, but there are still some questions and limitations about this service. Continue Reading
Sirius XM announced that several podcasts from WNYC Studios will be added to its programming. Shows produced by the New York Public Radio group will air on Sirius XM Insight channel – which hosts podcasts, public radio, and political comedy – beginning Jan. 9, 2017. Continue Reading
Apple shared a compelling data point in its best of 2016 review. The company said that Apple listeners consumed more than 10 billion downloads and streams of podcasts worldwide over the course of the year. Continue Reading
Podcast hosting and ad-tech company Art19 announces today that it has formalized a relationship with Feral Audio, a comedy podcast network that is enjoying what might be called an “accidental success” story. Feral Audio’s entire catalog of 50 shows is on the Art19 platform, and RAIN spoke with the CEO of Feral. Continue Reading
Podcast host Blubrry Podcasting is rolling out a tool for sharing shows to social media. The Post to Social tool allows producers to automatically publish entire shows to Twitter. For Facebook and YouTube, it publishes the first two minutes of a podcast, with the option to add a custom promotional outro. Continue Reading
Podcast discovery — it’s a persistent challenge that affects listeners, creators, and distributors. The headline problem? An ocean of content and no easy way to dive deep. One of the best ways to make podcast content visible in general internet searching is to post transcripts. A new service tackles the audio search challenge. Continue Reading
Podcast distributor Satchel announced a collaboration with crowd-funding site Patreon. Satchel’s premise is connecting podcasts with local listeners; it first appeared on our radar in February. Now, its podcast player can be embedded with a call to action button that takes listeners to a Patreon page. Continue Reading
The growth of podcasting is impressive, but guest columnist Mark Ramsey puts it in perspective with a couple of key comparisons. Perhaps a valid questions becomes, why isn’t podcasting bigger? Ramsey has an answer for that. Continue Reading
Podtrac released its podcast publisher rankings for November. The top 10 publishers all posted dips from their October numbers. Total global unique streams and downloads fell from 206 million in October to 203 million in November. Continue Reading