Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcast distributor Satchel announced a collaboration with crowd-funding site Patreon. Satchel’s premise is connecting podcasts with local listeners; it first appeared on our radar in February. Now, its podcast player can be embedded with a call to action button that takes listeners to a Patreon page. Continue Reading
The growth of podcasting is impressive, but guest columnist Mark Ramsey puts it in perspective with a couple of key comparisons. Perhaps a valid questions becomes, why isn’t podcasting bigger? Ramsey has an answer for that. Continue Reading
Podtrac released its podcast publisher rankings for November. The top 10 publishers all posted dips from their October numbers. Total global unique streams and downloads fell from 206 million in October to 203 million in November. Continue Reading
Nielsen Scarborough, a division which measures consumer shopping intentions, among other projects, released an unusual piece of research: A shopping list of sorts, tailored to podcast listeners. You’ll be amazed by what tops the list! (Sorry; we’re not used to clickbaiting. We’re clumsy at it.) Continue Reading
Thrive Global is working with iHeartRadio to produce a podcast on well-being. Thrive is a startup from Arianna Huffington, who recently left her Huffington Post brand to launch this new venture. Continue Reading
Podcast publishing and hosting service Podomatic has entered a partnership with AdvertiseCast to bring monetization tools to its clients. AdvertiseCast is an online marketplace for buying and selling audio advertising. One interesting aspect of this deal is that podcasters do not need to use Podomatic’s hosting service. Continue Reading
Bryan Moffett has been promoted to the COO for National Public Media, the organization that manages corporate sponsorships for National Public Radio, the Public Broadcasting Service, and their member stations. In this capacity, Moffett will oversee strategic planning, with a focus on generating corporate support for public media. Continue Reading
The reVolver podcast network is making its shows available on iHeartRadio. The company’s programming targets U.S. Hispanic listeners with both English- and Spanish-language content. Continue Reading
PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading
Podcasting is in a boom, but the audio format still has a long way to go before achieving mainstream familiarity. Tools like RadioPublic seem designed to be an entry point into podcasting by making the discovery process simpler for a newbie listener. The question is whether this app can succeed in reaching them. Continue Reading
South Africa-based podcast and audio company iono.fm has received a new influx of seed funding. The company secured $175,000 (2.5 million rand) in a round led by Clifftop Colony. The financing will support strengthening domestic operations and investing in streaming services. Continue Reading
TuneIn has added offline listening and downloading for its podcasts. These features were included in the latest update to the service. Listeners can store podcasts on their mobile devices for access at any time, even when they don’t have an online connection. Continue Reading