Comprehensive coverage of the podcasting industry and its business ecosystem.
Nielsen Scarborough, a division which measures consumer shopping intentions, among other projects, released an unusual piece of research: A shopping list of sorts, tailored to podcast listeners. You’ll be amazed by what tops the list! (Sorry; we’re not used to clickbaiting. We’re clumsy at it.) Continue Reading
Thrive Global is working with iHeartRadio to produce a podcast on well-being. Thrive is a startup from Arianna Huffington, who recently left her Huffington Post brand to launch this new venture. Continue Reading
Podcast publishing and hosting service Podomatic has entered a partnership with AdvertiseCast to bring monetization tools to its clients. AdvertiseCast is an online marketplace for buying and selling audio advertising. One interesting aspect of this deal is that podcasters do not need to use Podomatic’s hosting service. Continue Reading
Bryan Moffett has been promoted to the COO for National Public Media, the organization that manages corporate sponsorships for National Public Radio, the Public Broadcasting Service, and their member stations. In this capacity, Moffett will oversee strategic planning, with a focus on generating corporate support for public media. Continue Reading
The reVolver podcast network is making its shows available on iHeartRadio. The company’s programming targets U.S. Hispanic listeners with both English- and Spanish-language content. Continue Reading
PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading
Podcasting is in a boom, but the audio format still has a long way to go before achieving mainstream familiarity. Tools like RadioPublic seem designed to be an entry point into podcasting by making the discovery process simpler for a newbie listener. The question is whether this app can succeed in reaching them. Continue Reading
South Africa-based podcast and audio company iono.fm has received a new influx of seed funding. The company secured $175,000 (2.5 million rand) in a round led by Clifftop Colony. The financing will support strengthening domestic operations and investing in streaming services. Continue Reading
TuneIn has added offline listening and downloading for its podcasts. These features were included in the latest update to the service. Listeners can store podcasts on their mobile devices for access at any time, even when they don’t have an online connection. Continue Reading
Low barrier to entry — that is one of the appeals of podcasting, driving an explosion of content at the amateur, semi-pro, professional, and stardom levels. But there is a knowledge gap, and we are seeing it filled by educational initiatives that explain podcasting conceptually, as well as the technology and distribution. Continue Reading
Talk radio startup Otto Radio has inked a deal with ride-share app Uber. Similarly to the transportation app’s deal with Pandora, Otto Radio users can connect their profiles with Uber. Continue Reading
PRX, a leader in the creation, marketing, and distribution of on-demand audio, has launched Project Catapult, a training program for selected radio stations. The project will select five stations from a pool of applicants to attend a 20-week “boot camp.” At the end, each station will have created a 20-week show series. Continue Reading