Mark Ramsey: Radio’s Streaming Effort May Be Screwed – Part 1
by Mark Ramsey
Guest columnist Mark Ramsey gets serious about listening trends in radio and which elements of recent data are cause for concern. Part one of two. Continue Reading
Author: Mark Ramsey
Mark Ramsey: Radio’s Streaming Effort May Be Screwed – Part 2
by Mark Ramsey
Guest columnist Mark Ramsey gets serious about listening trends in radio and which elements of recent data are cause for concern. Second in a two-part series. Continue Reading
Mark Ramsey: The Biggest Problem With Podcasting Is —
by Mark Ramsey
The growth of podcasting is impressive, but guest columnist Mark Ramsey puts it in perspective with a couple of key comparisons. Perhaps a valid questions becomes, why isn’t podcasting bigger? Ramsey has an answer for that. Continue Reading
Mark Ramsey: Radio’s Future In A Self-Driving Car
by Mark Ramsey
Connected cars are either either a threat to radio or an opportunity, depending on who you talk to. But there’s not much talk at all about self-driving cars, which are on a quick development pace. Guest columnist Mark Ramsey holds forth. Continue Reading
Mark Ramsey: Is NPR Crazy? Yes, Like A Fox
by Mark Ramsey
NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. Mark Ramsey argues that there is a larger picture to public radio’s gambit … and a larger audience to be considered. Continue Reading
Mark Ramsey: What Making Radio Interactive Really Means
by Mark Ramsey
There’s a difference between interaction and meaningful interaction. Guest columnist Mark Ramsey uses examples from Mattel and Nike, applying them to the potential of radio. It’s about enabling possibility for listeners. Continue Reading
Mark Ramsey: One Surprising Thing Radio Can Learn From Donald Trump
by Mark Ramsey
Not a political article, this guest column from media adviser and author Mark Ramsey is about engagement and 1st-party data gathering. What cad radio learn from Donald Trump? Continue Reading