Comprehensive coverage of the podcasting industry and its business ecosystem.
PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading
Podtrac released its January data for the top podcast publishers. The ranking only covers publishers that are Podtrac clients using its measurement systems. The list usually shows little change in the order from month to month, and the beginning of 2017 is no exception. Continue Reading
Podcast and on-demand audio platform Acast announced the launch of a Recommendations feature. This tool uses machine learning to find new content tailored to a particular listener’s tastes. Continue Reading
Multimedia how-to publisher and podcast network HowStuffWorks is announcing today that it has selected AdsWizz to bring dynamic advertising to the HowStuffWorks podcast library and future releases. This partnership promises to double the advertising inventory in HowStuffWorks audio shows, while bringing more value to advertisers. The agreement touches on a crossroad where the podcast advertising business is poised. Continue Reading
Scott Philbrook, the creator and co-host of the popular Astonishing Legends podcast, spoke with RAIN News about how his show got started, where it stands now in audience growth, and what the future holds. The conversation cut a profile of an… Continue Reading
The American Life has partnered with the Serial team to create a new podcast production business. The first show out of Serial Productions is titled S-Town, and it has two more programs in development. Continue Reading
iHeartRadio, the public-facing brand of the largest commercial radio group in America, is training its resources on the emerging podcast category with new content, technology partnerships, and in-house leadership. We spoke to Chris Peterson, iHeart’s new SVP of Podcasting. Continue Reading
A new study from the Knight Foundation is focused on interviews with Foundation grantees. Citing a philosophy of working alongside those organizations, the foundation identified key themes in the podcast industry. Continue Reading
In this guest post by Thomas Mancusi, VP of Sales & Development at audioBoom, he talks with a podcast advertiser and media buyer about why the category works. Continue Reading
This morning Entercom announced the launch of its Content Innovation Group, a venture to produce exclusively developed programs for both on-the-air syndication and digital distribution. For more detail, RAIN News reached out to Liana Huth, VP of Programming Innovation at Entercom. Continue Reading
PodcastOne announced the addition of two new shows to its lineup. One is Larry Mac: America’s Crew Chief. The other program joining PodcastOne is The Tomorrow Show with Keven Undergaro. Continue Reading
The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category. Continue Reading