Comprehensive coverage of the podcasting industry and its business ecosystem.
Audioboom announced that the comedic true crime podcast And That’s Why We Drink has joined the Audioboom Originals Network. The expanded deal includes an exclusive premium ad sales and promotional agreement. Continue Reading
Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading
Podtrac has published its ranker of the top podcasts for November 2018, which includes the company’s recently adopted verification labels. Fourteen of the top twenty shows of November are taking advantage of Podtrac’s verified platform. Continue Reading
Cadence13 has partnered with television channel TNT to produce a companion podcast for one of its upcoming programs. Root of Evil is an eight-part podcast about the Hodel family and their connection to the Black Dahlia murder. Yvette Gentile and Rasha Pecoraro, the daughters of Fauna Hodel, host the podcast. Continue Reading
Amplifi Media CEO Steve Goldstein gives some attention and respect to time-shifted audio. He argues that the broader industry should do the same; here’s why. Continue Reading
Blubrry announced that it is the first podcast-hosting service provider to receive certification of its podcast statistics by the Interactive Advertising Bureau Tech Lab. National Public Radio is the other podcasting outfit to receive certification under the IAB guidelines. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James contributes some predictions about radio in 2019. Also he has the story of Vista Radio’s charity drive in Canada along with other items from the radio/audio industry. Continue Reading
Guest columnist Steve Pratt reflects on the podcast industry predictions experts made for Pacific Content last year. Overall, their forecasts were on point. Read on for a look back at what did (and didn’t) happen in 2018. Continue Reading
Podtrac has released its list of the top ten podcast publishers for November 2018. This iteration of the monthly update includes a new feature from the analytics company. Podtrac introduced a Verified Measurement Service, which allows publishers to work closely with Podtrac for even better confidence in their audience data. Continue Reading
Pod Drop highlights noteworthy new and upcoming podcasts from across the vast and fast-growing category. Today’s announcements include Dr. Phil’s entry into podcasting and a new show from ESPN Radio personality Dan Le Batard. Also, a duo from a HowStuffWorks science show get a new project with iHeartRadio. Continue Reading
In a milestone that potentially moves the podcast measurement needle away from downloads and toward listens, NPR has formally launched RAD (Remote Audio Data). It has been in development for a year, supported by a broad consortium of podcast hosting and content companies. Continue Reading
The Wall Street Journal is the latest news outlet to join the ranks of daily podcasters. The publication has chosen Gimlet Media as its producing partner for the upcoming daily news show. Hot Pod reported that the collaboration had been announced internally and is targeting a launch in the second quarter of 2019. Continue Reading