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Podtrac introduces verified measurement with November publisher ranking

Podtrac has released its list of the top ten podcast publishers for November 2018. This iteration of the monthly update includes a new feature from the analytics company. Podtrac introduced a Verified Measurement Service, which allows publishers to work closely with Podtrac for even better confidence in their audience data. In addition to the greater precision in the analytics, benefits of the verified program include priority support from Podtrac, a personalized review of Podtrac implementation to assure optimal measurement, bulk measurement data export, and additional confidence for advertisers.

Seven of November’s top ten publishers are members of the verified program. All of the publishers are the same as in October, and the only change in placement was a swap between Barstool Sports and Daily Wire in ninth and tenth.

Total global downloads for the top publishers fell by 10% from October to November, marking the first month-to-month decline since July 2018. Year-over-year, total global downloads increased 46%.

Anna Washenko

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