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RAD

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AdsWizz updates ad software to support RAD measurement from NPR

Posted on July 25, 2019 by Anna Washenko

AdsWizz has released a new version of it Ad Insertion Software that includes support for the Remote Audio Data standard developed by NPR. The RAD platform offers reporting on actual listening to a podcast file rather than simply the number of times it is downloaded. Continue Reading →

Podcasting AdsWizz, NPR, RAD
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Quick Hits: Questions about NPR’s RAD. Apple Music year-in-review app.

Posted on December 28, 2018 by Anna Washenko

Brief news items and worthy reads from around the web: RAD and the value of podcast listener data. Get an Apple Music year-in-review with this app. Continue Reading →

News Apple Music, NPR, Quick Hits, RAD
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NPR’s RAD measurement is released as open source; pushes for podcast listens as key metric

Posted on December 12, 2018 by Brad Hill

In a milestone that potentially moves the podcast measurement needle away from downloads and toward listens, NPR has formally launched RAD (Remote Audio Data). It has been in development for a year, supported by a broad consortium of podcast hosting and content companies. Continue Reading →

Metrics & Research, Podcasting NPR, NPR One, RAD

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