James Cridland’s International Radio Trends: Future of AM; Entercom/Waze; more

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: What’s the future of AM radio? Podcast loudness. U.S. radio deregulation. MacBook Pro vs. Chromebook in James’ office. Continue Reading

Infinite Dial Australia previewed (in Australia); full release set for next week

The Australia-specific version of The Infinite Dial, the industry’s benchmark consumer survey of listening, is set for release in a webinar Wednesday evening, May 8. A conference in Australia got a first look. A few key statistics shared here. Also the webinar registration link. Continue Reading

Acast enables podcasters to go premium with portable paywalls

Stockholm-based podcast company Acast has announced the release of  Access, an innovative technology which allows any Acast podcaster to establish premium-style content, establish a subscription price for it, and fulfill the entire strategy within the listener’s preferred podcast listening app. The concept ties together two previously incompatible features of podcasting. Continue Reading

Steve Goldstein: New Medium, Old Strategy – The Popularity of “Host-Read” Ads Explained

by Steve Goldstein

Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading