RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading
The main story in this week’s newsletter from James Cridland involves World Radio Swizterland, which is seeking investors. Also: Caital Dance launch in the UK, Australian DAB+-only ratings, and YouGov data. Continue Reading
The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading
RAIN is delighted to welcome guest columnist Bryan Barletta, who will share his popular Sounds Profitable weekly newsletter on Wednesdays. It is all about podcast ad-tech. In this one, a deep dive into the IABv2 measurement standard. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein interviews Bryan Barletta, author of the Sounds Profitable newsletter, which examines advertising technology. Click through for a discussion of data, privacy, geo-targeting, a forecast of podcast programmatic advertising … and much more. Continue Reading
A fascinating radio survey comparing the melbourne and Brisbane (Australia) markets. NPR’s local podcast innovation. A lecture series. A radio revolution for 40 years. Much more. Continue Reading
by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading
by Steve Goldstein
Everyone knows about podfades, podcasts that start but don’t continue due to lack of initiative. “Many are started on a whim; some creators hope for instant stardom and riches,” Steve Goldstein observes. But this column is about making a strategic choice to end a podcast run. “The ongoing question for podcast producers and creators to ask when thinking of pulling the plug is whether a show is on its way up, sideways, or out.” Goldstein itemizes and explains six decision points in this important column. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the podcasting launch in Amazon Music, executive shuffling at SiriusXM, Chartable fundraising, the Black Podcasting Awards, and more. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Joe Rogan, Overcast’s new alerts, Apple Watch, and a link to a great article on podcast journalism. Continue Reading
by Steve Goldstein
Podcast success charts have multiplied, and it’s understandable if your confusion has multiplied along with them. Steve Goldstein is undaunted, as he accepts the challenge of untangling who is measuring what, and explaining why the competing rankers (there are at least eight of them) differ. An illuminating column. Continue Reading
Commentary on Bauer’s removal of local radio stations. Digital radio mandate in cars. NPR data points. RADIO.COM into cars. And much more. Seriously, MUCH more. Click through. Continue Reading