by Dan Misener
“Give us a clue… assign your show a secondary category.” That’s the well-researched recommendation from guest columnist Dan Misener of branded poddcast studio Pacific Content. Crunching numbers reveals data-centric reasons why podcaster creators should help listeners find them by sharpening the show’s category definition. Continue Reading
by Dan Misener
“Leave us a five-star review!” — the plea of podcasters everywhere. How well does that work? Pacific Content’s head of audience development offers another fascinating research project in which he dives deep into star ratings, breaking out where they are concentrated. You’ll be surprised. Click through. Continue Reading
by Dan Misener
Pacific Content’s head of audience development explores the “neighborhoods” that gather around groups of podcasts. What connects them? The answers range from obvious to inscrutable. Click through for fascinating graphics. Continue Reading
by Dan Misener
Pacific Content’s head of audience development explores the macro and micro trends of how less commuting has changed podcast consumption during the coronavirus pandemic. Continue Reading
by Dan Misener
Pacific Content’s head of audience development tracks the year’s trends in podcast episode length. He observes some overall trends as well as break-downs by category. Continue Reading
by Dan Misener
This very interesting (and seemingly labor-intensive) research by Dan Misener of Pacific Content analyzes the use of colors in podcast “cover” art. His giant montage is must-see. Continue Reading