Will consumers buy into “light” music subscriptions? (RESEARCH)
With Pandora and iHeartRadio exploring mid-priced music services (both named “Plus” and priced identically at $4.99/month, with similar features), the question of consumer uptake arises. Will music lovers buy into semi-interactive services that cost half as much as fully on-demand music platforms? MusicWatch tackles the question with a new survey. Continue Reading
