Webcast listening in April continued its upward trajectory, growing by 2% compared to March, and notched a 16% rise year-over-year climb. These numbers courtesy of Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Continue Reading
On Wednesday, we shared some of the pertinent data from the PwC Global Entertainment and Media Outlook. That assessment pointed to some general trends we can expect across 2016-2020 in music and Internet advertising. Today, we take a deeper dive into the numbers for the U.S. radio industry. Continue Reading
First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading
PwC has released its Global Entertainment and Media Outlook for 2016-2020, and the report includes projections for music, radio, and Internet advertising. Global E&M spending is expected to rise from $603 billion in 2015 to $720 billion by 2020. The consultant shared some highlights from the global and U.S. editions of the report. Continue Reading
A new Nielsen study explores use of media types across different generations. The Generational Snapshot study looks at media use and device penetration for three age groups: Millennials (18-34), Generation X (35-49), and Baby Boomers (50-67) and finds clear trends in their choices. Continue Reading
A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading
Bridge Ratings released new data from its research about how long people stay tuned in to podcasts. The average time spent listening across all participants was 33 minutes. An average of 26% of the respondents stopped listening to a show within the first 30 minutes, and 19% stopped at between 30 and 45 minutes. Continue Reading
The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. This year’s report reveals a jump from incremental podcast adoption seen for several years. “This year, we saw a spike we haven’t seen before,” said Tom Webster of Edison Research, who presented a webinar. Continue Reading
Podtrac, a podcast audience measurement company since 2005, today released the first monthly ranking of podcast shows and networks. Called the Podcast Industry Audience Rankings, the report is not just the first in a series for Podtrac, but the first ranker of its type for podcasting that we are aware of. It’s fascinating, even as questions abound. Continue Reading
BuzzAngle Music, the new kid on the block for music charts, announced the launch of the latest version of its reporting and analytics service. The company, which bills itself as “music consumption analytics for the new era,” delivers daily reports measuring the performance for songs, artists, or albums. Continue Reading
The first quarter RAJAR data for 2016 revealed steady growth for radio listening in the UK, depending on the platform. All radio listening had an audience of 47.8 million adults, or 89.3% of the adult population. Digital radio audience has continued to grow slightly, from 56% in Q4 2015 to 57% in Q1 2016. Continue Reading
Webcast listening in March grew by 2% compared to February, and notched a 15% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for historical charts. Continue Reading