RAIN 2018 highlights: Research & Metrics
RAIN’s most important 2018 coverage of research and metrics in digital audio. Continue Reading
Metrics & Research
Webcast Metrics in September: +8% year-over-year as Spotify widens lead
Webcast listening in September was 8% higher than the year-ago period, as Spotify widened its upward trend advantage compared to Pandora. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading
Stitcher 2018 infographic details large listening numbers
Stitcher released a year in review report with some highlights from 2018. The infographic showed that 13,479 people listened all 365 days of the year. A dedicated 101 people listened to more than 12 hours a day of Stitcher programming. Continue Reading
Google Assistant tops smart speaker IQ test from Loup Ventures
Just how smart are smart speakers? Loup Ventures has released the results of its annual Smart Speaker IQ Test, and the report found that Google Assistant is currently the brainiest of the bunch. In a test of 800 questions, Google’s voice platform answered 88% correctly. Continue Reading
Survey: Smart speaker owners use device in living rooms, and games are on the rise
The latest survey from Adobe Analytics explored trends within smart speaker ownership. The majority of respondents (63%) are using their devices in their living room. The popularity of smart speakers in living spaces could guide how manufacturers and how voice skills further develop. Continue Reading
Midroll Media studies find 4.4 times better brand recall from podcast advertisements
Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading
Podtrac releases November podcast ranker, with The Daily landing on top
Podtrac has published its ranker of the top podcasts for November 2018, which includes the company’s recently adopted verification labels. Fourteen of the top twenty shows of November are taking advantage of Podtrac’s verified platform. Continue Reading
Report: Live radio tops Australia’s Share of Audio, but streaming is posting growth
Commercial Radio Australia and GfK have released their Share of Audio 2018 report, covering insights into different types of audio consumption. The report shares data from audio diaries of Australian listeners, with statistics for radio, podcasts, and streaming audio. The streaming figures include the free and paid tiers for Spotify, Apple Music, YouTube Music, Tidal, Deezer, Google Play Music, Amazon Music, Soundcloud, and more. Continue Reading
Podtrac introduces verified measurement with November publisher ranking
Podtrac has released its list of the top ten podcast publishers for November 2018. This iteration of the monthly update includes a new feature from the analytics company. Podtrac introduced a Verified Measurement Service, which allows publishers to work closely with Podtrac for even better confidence in their audience data. Continue Reading
Nielsen Total Audience Report: Podcasts and smart speakers on the rise in Q2
Specialized studies have been reporting growth in audio for years, and the general media research is reflecting the same result. Nielsen’s Total Audience Report for Q2 marked another steady quarter for radio, although its influence remains notably less among younger ears. The report also saw positive trends for smartphones, streaming audio, and smart speakers. Continue Reading
NPR’s RAD measurement is released as open source; pushes for podcast listens as key metric
In a milestone that potentially moves the podcast measurement needle away from downloads and toward listens, NPR has formally launched RAD (Remote Audio Data). It has been in development for a year, supported by a broad consortium of podcast hosting and content companies. Continue Reading
Deloitte forecasts smart speakers as a $7 billion market in 2019
Deloitte has released its 2019 predictions and is forecasting a big year ahead for smart speakers. The company projected that the smart speaker market will be worth $7 billion in 2019, a spike of 63% for total industry revenue. The report also gave a positive outlook for radio and artificial intelligence. Continue Reading