Metrics & Research 65

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Report: Live radio tops Australia’s Share of Audio, but streaming is posting growth

Posted on December 17, 2018 by Anna Washenko

Commercial Radio Australia and GfK have released their Share of Audio 2018 report, covering insights into different types of audio consumption. The report shares data from audio diaries of Australian listeners, with statistics for radio, podcasts, and streaming audio. The streaming figures include the free and paid tiers for Spotify, Apple Music, YouTube Music, Tidal, Deezer, Google Play Music, Amazon Music, Soundcloud, and more. Continue Reading →

Podtrac introduces verified measurement with November publisher ranking

Posted on December 14, 2018 by Anna Washenko

Podtrac has released its list of the top ten podcast publishers for November 2018. This iteration of the monthly update includes a new feature from the analytics company. Podtrac introduced a Verified Measurement Service, which allows publishers to work closely with Podtrac for even better confidence in their audience data. Continue Reading →

Nielsen Total Audience Report: Podcasts and smart speakers on the rise in Q2

Posted on December 13, 2018 by Anna Washenko

Specialized studies have been reporting growth in audio for years, and the general media research is reflecting the same result. Nielsen’s Total Audience Report for Q2 marked another steady quarter for radio, although its influence remains notably less among younger ears. The report also saw positive trends for smartphones, streaming audio, and smart speakers. Continue Reading →

NPR’s RAD measurement is released as open source; pushes for podcast listens as key metric

Posted on December 12, 2018 by Brad Hill

In a milestone that potentially moves the podcast measurement needle away from downloads and toward listens, NPR has formally launched RAD (Remote Audio Data). It has been in development for a year, supported by a broad consortium of podcast hosting and content companies. Continue Reading →

Deloitte forecasts smart speakers as a $7 billion market in 2019

Posted on December 11, 2018 by Anna Washenko

Deloitte has released its 2019 predictions and is forecasting a big year ahead for smart speakers. The company projected that the smart speaker market will be worth $7 billion in 2019, a spike of 63% for total industry revenue. The report also gave a positive outlook for radio and artificial intelligence. Continue Reading →

Radio switching and desire for tech highlight in-car study from Pandora, Edison, Omnicom

Posted on December 11, 2018 by RAIN News Staff

Results of a major new consumer research study performed by Edison Research, supported by Pandora and Omnicom MediaGroup, has been released today. top-line takeaways include frequency of station switching among AM/FM listeners, and desire for digital technology in dashboards. Continue Reading →

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Indie music report finds streaming revenue up 46% in 2017

Posted on December 7, 2018 by Anna Washenko

The Worldwide Independent Network has released its third annual report on the role of indies in the global music market. The top-line takeaway is that independents are now responsible for 39.9% of global recorded music. Indie music generated global revenue of $6.9 billion in 2017. Continue Reading →

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Apple’s most-downloaded podcasts of 2018

Posted on December 6, 2018 by Brad Hill

Apple owns an estimated 60% of podcast consumption. 2018 was the first year that the dominant distribution platform provided consumption metrics to producers. Accordingly, the company has release the top 25 most-downloaded podcasts of the year. Continue Reading →

Spending growth will lift India to top-10 ad market; radio participating and digitizing

Posted on December 5, 2018 by Brad Hill

The Indian advertising market is projected to surge 46% between 2018 and 2021, according to research from Publicis Groupe’s media agency Zenith. Radio is participating in that projected growth, with an added note about digitization of radio, and across all categories. Continue Reading →

Reporting and investigations in Podtrac’s most-downloaded new podcasts of 2018

Posted on December 5, 2018 by Anna Washenko

Podtrac shares monthly updates about top-performing podcasts and podcast publishers. Now, the analytics company has taken a broader view and shared its list of the top new shows of 2018. The chart is based on average U.S. downloads per episode across all listening devices. Continue Reading →

Spotify wraps up 2018: Drake’s the top artist (again) and more weird stats feature in marketing

Posted on December 4, 2018 by Anna Washenko

Spotify is closing out the year by sharing statistics. First, the streaming service shared its top performers of 2018. Second, it has opted to promote its platform for another year with the Wrapped promotional campaign of advertisements sharing unusual or funny data points from its listeners. Continue Reading →

Panoply explores the value of iTunes podcast ratings

Posted on November 30, 2018 by Anna Washenko

Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading →