Specialized studies have been reporting growth in audio for years, and the general media research is reflecting the same result. Nielsen’s Total Audience Report for Q2 marked another steady quarter for radio, although its influence remains notably less among younger ears. The report also saw positive trends for smartphones, streaming audio, and smart speakers. Continue Reading
Nielsen released the Total Audience Report for the fourth quarter of 2014. It covers basic consumption metrics across TV, gaming, computer, phone, and AM/FM radio. This edition of the report shows AM/FM listening to be fairly stable, with trend signals that move in different directions. Continue Reading
Nielsen released its Q3 Total Audience Report, formerly called the Cross Platform Report. The name change signifies a philosophical reconception as well as new marketplace realities. In the metrics, AM/FM time-spent listening dropped slightly year-over-year, but it is the generational shift which really stands out. Continue Reading