In a milestone that potentially moves the podcast measurement needle away from downloads and toward listens, NPR has formally launched RAD (Remote Audio Data). It has been in development for a year, supported by a broad consortium of podcast hosting and content companies. Continue Reading
Deloitte has released its 2019 predictions and is forecasting a big year ahead for smart speakers. The company projected that the smart speaker market will be worth $7 billion in 2019, a spike of 63% for total industry revenue. The report also gave a positive outlook for radio and artificial intelligence. Continue Reading
Results of a major new consumer research study performed by Edison Research, supported by Pandora and Omnicom MediaGroup, has been released today. top-line takeaways include frequency of station switching among AM/FM listeners, and desire for digital technology in dashboards. Continue Reading
The Worldwide Independent Network has released its third annual report on the role of indies in the global music market. The top-line takeaway is that independents are now responsible for 39.9% of global recorded music. Indie music generated global revenue of $6.9 billion in 2017. Continue Reading
Apple owns an estimated 60% of podcast consumption. 2018 was the first year that the dominant distribution platform provided consumption metrics to producers. Accordingly, the company has release the top 25 most-downloaded podcasts of the year. Continue Reading
The Indian advertising market is projected to surge 46% between 2018 and 2021, according to research from Publicis Groupe’s media agency Zenith. Radio is participating in that projected growth, with an added note about digitization of radio, and across all categories. Continue Reading
Podtrac shares monthly updates about top-performing podcasts and podcast publishers. Now, the analytics company has taken a broader view and shared its list of the top new shows of 2018. The chart is based on average U.S. downloads per episode across all listening devices. Continue Reading
Spotify is closing out the year by sharing statistics. First, the streaming service shared its top performers of 2018. Second, it has opted to promote its platform for another year with the Wrapped promotional campaign of advertisements sharing unusual or funny data points from its listeners. Continue Reading
Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading
Programmatic advertising is likely to continue an upward trajectory, commanding a projected 65% of all money spent on digital media in 2019. That’s the figure given by market research from Zenith Media. Programmatic audio is participating in the programmatic momentum to varying degrees. Continue Reading
The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading
Podtrac published its ranker of the top twenty podcasts in October 2018. Serial topped the chart for another month on the strength of a newly-released third season for the true crime program. Continue Reading