Spotify wraps up 2018: Drake’s the top artist (again) and more weird stats feature in marketing

Spotify is closing out the year by sharing statistics. First, the streaming service shared its top performers of 2018. Second, it has opted to promote its platform for another year with the Wrapped promotional campaign of advertisements sharing unusual or funny data points from its listeners. Continue Reading

Panoply explores the value of iTunes podcast ratings

Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading

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IAB/PwC report: Digital audio advertising grows, with boost from mobile

The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading

Report: 1 billion devices support voice assistants as U.S. consumer base continues to grow

Voice assistants and smart devices are one of the hottest topics for the audio industry, and a new report from Voicebot.ai, PullString, and the RAIN Agency traces the trend’s progress. According to the report, voice assistants have moved out of their first phase, marked by availability across platforms and languages and access to core features. It suggested that the second phase of voice will be marked by more nuanced features, use in more contexts, and availability on more connected devices. Continue Reading

Report: YouTube paid the music industry $1.8 billion in ad revenue in the past year

YouTube paid more than $1.8 billion in ad revenue to rightsholders in the music industry from October 2017 to September 2018. According to the How Google Fights Piracy report, that figure brings YouTube’s total music industry payments to more than $6 billion in ad revenues. Continue Reading