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Study shows big split in Apple Music’s audience retention

A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading

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Larry Rosin: Where Americans Go to Discover Music (and Where They Go to Learn What the ‘Hits’ Are)

by Larry Rosin

How do people discover music? Since 2002, radio’s role as the first source of discovery has plummeted while the Internet has risen. In this guest column, Larry Rosin explains another way to see radio’s ongoing importance as a hitmaker. Continue Reading

Australia’s capitals have more than 3 million DAB+ listeners

Commercial Radio Australia announced the launch of a report on DAB+ stations in the country. The data from market research firm GfK marks the first release of audience numbers for DAB+ stations since the technology launched down under in 2009. There are currently 3.16 million people in the DAB+ audience across Australia’s five main metropolitan cities. Continue Reading

Next Big Sound examines streaming trends: Growth, social media, and specialization

Next Big Sound released its summer report, and the focus for this season was streaming and social media. Even though Pandora purchased the music data specialist this spring, the company is still able to provide compelling insight across several streaming platforms. In fact, Next Big Sound has already tracked more than 1 trillion online plays in the first six months of the year. That covers activity from YouTube, Vevo, Vimeo, Spotify, Rdio, SoundCloud, and new owner Pandora. Continue Reading

Mobile listeners use other devices to look up advertisers

In October Triton Digital commissioned Edison Research to survey mobile music listeners about how they engage with audio advertisers. The results shine light on the multi-device digital lifestyle. The study targeted 410 listeners in the 18-54 group, each of whom had actively listened to Internet radio in the past week. Continue Reading

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Kurt Hanson: The Voltair Controversy

by Kurt Hanson

The Voltair controversy is a many-sided issue. When Randy Kabrich posted a piece of research that examined whether the audio processing technology increases ratings in Nielsen PPM markets, as Voltair claims to, Kurt Hanson was impressed — but suggests a different conclusion. Continue Reading