The comScore Mobile Metrix report for July 2015 included data about the top apps by reach across iOS and Android devices in the U.S. Pandora held the No. 7 spot with 43.9% reach. Apple Music snuck into the No. 14 with 24.1% reach. Continue Reading
The Music Business Association released a new infographic with data about broadcast radio listenership by age. The younger demographics posted low numbers for this audio format. Ages 15-19 had just 24% share, while 20-24 was 33%. Ages 50 and older had a solid 61%. These results – young people aren’t that into traditional radio – echo what we’ve seen in other recent research. Continue Reading
Subscription access to entertainment is becoming more prevalent, but different international markets face different challenges in executing that vision. For instance, people in the EU bloc may have difficulties accessing their digital services when traveling across country borders. A study by the European Commission found that cross-border access to entertainment subscriptions is important for nearly one in three Europeans. The research also had some data points specifically about music listening habits in the EU. Continue Reading
Webcast listening in June remained nearly flat from June’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved two percentage points downward month-over-month. Mobile listening grew again. Continue Reading
The Radio Advertising Bureau has released its semi-annual revenue report. The results for the first half of 2015 revealed continued declines in spot advertising, while digital and off-air sectors maintained growth. Radio’s first-half ad revenue hit $8.2 billion, down just 1% from the year-ago period. Continue Reading
Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading
A new study from J.D. Power reveals that connected cars might not have much allure to some consumers. The survey seems to weaken an assumption that new-car and future-car drivers will reach for the dashboard for their apps. But there are a few things to keep in mind. Continue Reading
There is an even generational split between Millennials (13-34), the 35-54 group, and the over-55’s. How does each group listen to AM/FM compared to streaming audio? Edison Research President Larry Rosin answers and illustrates. Continue Reading
A new report from New York Market Radio (NYMRAD) examines statistics of New York City commuters, and the opportunity to marketers. A section on Internet radio explains characteristics of online listening. Continue Reading
Financial intelligence company SNL Kagan has given RAIN News an advance copy of Economics of Mobile Music, 2015 edition. The detailed report projects subscriber growth rates and revenue for the top nine music subscription services. Continue Reading
A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading
How do people discover music? Since 2002, radio’s role as the first source of discovery has plummeted while the Internet has risen. In this guest column, Larry Rosin explains another way to see radio’s ongoing importance as a hitmaker. Continue Reading