Advertising in music services, and ad technologies that power it.
Last week we wrote about pre-roll ads, their benefits, with an example from Live365. This week we were on the prowl for streaming music ads that are invoked by skipping songs in an online radio station. We turned to iHeartRadio for examples, and were quickly rewarded. Continue Reading
TuneCore has added a new feature to its Artist Services program focused on incorporating YouTube into its monetization avenues. YouTube Money collects revenue for use of its customers’ music on the video channel for a one-time fee of $25. The FAQ for the service noted that display ads, overlay in-video ads, TrueView in-stream ads and non-skippable in-stream ads are all available for monetizing videos. Continue Reading
iHeartMedia has hired Gayle Troberman to join the company as executive vice president and chief marketing officer. Troberman most recently served a brief executive stint at IPG Mediabrands, but previously worked for 16 years at Microsoft. She held multiple advertising and marketing positions at the tech company, and eventually rose to the rank of chief creative officer. Prior to this hiring announcement, Troberman worked with iHeartMedia as a consultant on the project to rebrand itself from the Clear Channel name. Continue Reading
Pre-roll commercials, which play before the first song when a custom station is launched in a music service, make a lot of sense. This might seem counter-intuitive to radio listeners, every one of whom has endured the experience of tuning into a favorite station at the start of a long spot set. But a single short ad before the music starts can grab attention without pushing away the user. We find a good one in this edition of adStream. Continue Reading
iHeartMedia (formerly Clear Channel) has announced a partnership with Omnicom Media Group, the media services division of Omnicom Group, a leading global advertising company.
The deal gives each company special access to assets, information, and technology of the other. We spoke with Jeff Howard, President, National Sales at iHeartMedia. “We’re looking for companies that want to transform the industry,” he told RAIN News. Continue Reading
Spotify UK saw impressive growth in revenue for 2013 thanks to a 42% spike in subscriptions. The company credited its partnership with Vodafone, which led to the inclusion of Spotify in new customer bundles, and the launch of a student discount with the jump in paid plans. Total revenue for the UK subsidiary increased 40% to £131.3 million for 2013. Profit that year totaled £2.5 million, compared with a loss of £11 million in 2012. Continue Reading
It had been a while since we’d prowled through iTunes Radio looking for ads, so a revisit was in order. We fired up iTunes Radio on a 5th-generation iPod, and our hunt was quickly rewarded with a video placement by Nissan, part of its “Off the Stage” campaign. Continue Reading
The Interactive Advertising Bureau (IAB) is accepting comments for the Digital Audio Ad Service Template (DAAST), which was released on September 8. Click through for a link to the review document, and how to submit comments. Continue Reading
As reports emanate from Advertising Week in New York, RAIN is preparing to continue the focus on digital audio advertising at RAIN Summit Europe, November 4, at 1 Wimpole Street, London. Produced in cooperation with the IAB UK, the conference agenda features four panel discussions which will explore the topic of advertising strategies in streaming audio: Continue Reading
iHeartMedia, the conglomerate formerly known as Clear Channel, released new data from a study in partnership with Neuro-Insight about the brain’s response to different types of communication. The results showed that radio advertisements performed better than television advertisements for the same companies. Continue Reading
It’s Advertising Week in New York this week. Jennifer Lane was there, and attended a panel sponsored by XAPP Media featuring a discussion of online audio ad campaigns. Bryan Moffett of NPR, Brian Benedik of Spotify, and Cathy Csukas of AdLarge talked about the push to offer innovative opportunities to advertisers. Continue Reading
SoundCloud’s kettle boiled over this summer when major labels (“the majors”) started to enforce their intellectual property rights upsetting the service’s large community of Producers and DJs. After seven years of maintaining the same service, SoundCloud took drastic steps to change its design, and more importantly, its functionality. Many of the functionality changes likely occurred from the growing concern over potentially copyright-infringing works that inhabit the platform. Although SoundCloud has remedied the situation temporarily to satisfy the smaller artists, it could run into further problems down the road. Continue Reading