As reports emanate from Advertising Week in New York, RAIN is preparing to continue the focus on digital audio advertising at RAIN Summit Europe, November 4, at 1 Wimpole Street, London.
Produced in cooperation with the IAB UK, the conference agenda features four panel discussions which will explore the topic of advertising strategies in streaming audio:
- Excellent Audio Campaigns – This session, developed by IAB UK, will provide advertiser case studies of digital audio campaigns.
- Digital Audio: An Agency Perspective – This panel, developed by IAB UK, will provide an insight into how agencies view the digital audio space, looking at the changing perception of digital audio within the agency environment.
- Measuring and Monetizing FM’s Online Audience – This panel will explore ad strategies and technologies for FM platforms that enable ad replacement and measurement and enable stations to build value for advertisers online.
- Streaming Ad Sales Strategies – This panel will discuss sales practices for streaming audio – including direct selling, network and programmatic platforms. How can we make it easy for advertisers to spend?
Panel moderators include Patrick Reynolds of Triton Digital (and regular RAIN News contributor), and Alexis Van de Wyer of AdsWizz. CLICK HERE to see the entire day’s agenda, and the dynamic list of confirmed expert speakers.
RAIN News reader enjoy discounted registration. Use this code: RNlondon4 when registering. CLICK HERE for a direct link to the registration page.