IAB now accepting review comments for DAAST

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The Interactive Advertising Bureau (IAB) is accepting comments for the Digital Audio Ad Service Template (DAAST), which was released on September 8. (RAIN coverage here.)

Comments should be submitted via email to Jessica Anderson at the IAB. (jessica.anderson@iab.net). The review document is here.

The purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising. The standard specifies approved assets within an audio advertisement, including companion ads, “ad pods,” and skippable ads.

DAAST has been in development for over a year. It was developed by an industry coalition organized by the IAB (the IAB Digital Audio Ad Serving Template Working Group). Working Group members include tech-media companies, ad-serving solution providers, measurement companies, ad networks, online music services, and radio groups.

Brad Hill